At Brightspot®, we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. Our world-class delivery team has decades of collective experience supporting digital transformation efforts for some of the world’s most well-known companies – from eCommerce brands and media organizations to corporate businesses. Brightspot prides itself on being a leading content management system built to grow and adapt to any business.
We’re looking for a creative and strategic Campaign Manager to evolve our demand generation efforts. The ideal candidate has a solid background in B2B marketing and a proven ability to drive revenue growth through multi-channel campaigns. You will lead the development and execution of high-impact ABM campaigns that accelerate new business acquisition and strengthen our brand presence.
If you’re a creative, results-driven marketer who excels at bringing effective end-to-end campaigns to life, we’d love to hear from you!
Responsibilities
- Develop integrated marketing campaigns designed to drive engagement and pipeline growth within key accounts.
- Manage the full campaign lifecycle—from strategic planning and execution to performance tracking and optimization.
- Craft compelling campaign assets, including copy, landing pages, and personalization tactics, and collaborate with the Content team to recommend assets that align with audience needs.
- Monitor and report on funnel metrics to understand lead progression and identify opportunities to inform campaign strategy and optimization.
- Collaborate with cross-functional teams, including Sales, Partner Marketing, Revenue Operations, and our external performance agency, to ensure seamless campaign execution and alignment with business goals.
- Continuously optimize campaigns using A/B testing, segmentation, and industry best practices to enhance performance and efficiency.
Qualifications
- 3-5 years of experience in B2B marketing, a focus on growth or performance marketing a plus (experience marketing to Media & Entertainment is a huge plus).
- Proven track record of driving revenue growth through strategic, data-driven campaign strategies.
- Exceptional written and verbal communication skills.
- Ability to think both strategically and execute at an operational level, acting as owner of your domain.
- Knowledge of common MarTech tools, primarily Google Analytics, Salesforce, and Hubspot.
Compensation & Benefits
- The starting salary range for this role is $115,000-$125,000 with a 10% annual bonus potential.
- Benefits include health, dental, and vision insurance, 3 weeks paid vacation, paid sick leave, paid company holidays, Safe Harbor 401(k) with employer matching, continuing education stipend, fitness incentive, and a 3-week paid sabbatical after your 5th anniversary.
At Brightspot®, we value diversity and strive to create an inclusive environment where all employees can thrive. We are an equal-opportunity employer and welcome applicants from all backgrounds and experiences.
Visit www.brightspot.com and follow us on Twitter @TeamBrightspot to learn more about our story and solutions!
Top Skills
What We Do
Brightspot is an energy consulting firm that helps utilities and public agencies achieve their clean energy goals through creative market research, evaluation and policy analysis services.
We help our clients understand the interaction of markets (size, structure, segments, trends, supply chains, distribution channels), technology (high efficiency, advanced manufacturing, novel materials, etc.) and policy (standards, programs, incentives, regulations) and how this impacts them. We conduct detailed expert interviews, collect primary data, and perform both qualitative and quantitative analysis to provide our clients with timely, insightful, and actionable recommendations and the ongoing guidance to implement them.
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