Instant Coffee Commercial Manager Asia

Posted 9 Hours Ago
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Ho Chi Minh City
Senior level
Food • Manufacturing
The Role
The Instant Coffee Commercial Manager for Asia is responsible for developing marketing strategies aligned with global objectives, identifying market opportunities, managing sales and customer relationships, and coordinating with internal teams. Key tasks include formulating sales plans, overseeing marketing budgets, conducting market research, and ensuring effective communication with stakeholders in the instant coffee industry.
Summary Generated by Built In

Company Description

Louis Dreyfus Company is a leading merchant and processor of agricultural goods. Our activities span the entire value chain from farm to fork, across a broad range of business lines, we leverage our global reach and extensive asset network to serve our customers and consumers around the world. Structured as a matrix organization of six geographical regions and ten platforms, Louis Dreyfus Company is active in over 100 countries and employs approximately 18,000 people globally.

Job Description

Asia Business development & instant coffee marketing strategy:

  • In line with the global instant coffee strategy, involving in developing marketing strategy for Asia Region including demand mapping, segmentation and setting long-term objectives
  • Identify opportunities beyond current marketing perimeter i.e., value added finished products, tolling etc.
  • Market intelligence: hold ownership of research data and gather market information on competition, prices, supply, demand, trends to improve information quality for strategy decisions
  • Develop good understanding of S&D and relay key information to the Group

Customer and sales management:

  • Formulating Sales plans, marketing budgets and forecasts
  • Responsible for LDC Instant Coffee Sales & Trading volume regionally
  • Develop effective marketing tools to reach new accounts and managing relationships with key buyers regionally which includes pricing, negotiation and concluding contracts
  • Maintain close communication and interaction with green coffee marketing teams to leverage on existing customer relationships
  • Involve in the management of sale & purchase transactions with oversight and coordination of execution until fulfilment: i.e., inventory management, invoice payments, risk exposure, quality control

Support and Internal Processes:

  • Close collaboration with global commercial team to ensure consistency across regions and knowledge sharing
  • Due to geographical proximity, support global customers’ visits to LDC plant
  • Build close relationship with plant management and develop strong knowledge of the production asset
  • Involve in IT innovation, development of new tools for the purpose of improving processes, competency for the group

Qualifications

Experience (including number of years):

  • 7-10 years of similar experience in a similar role, if not instant coffee at least food & beverage industry
  • Solid experience in Sales & marketing management preferably with track records in the instant coffee market
  • Good understanding of position and risk management
  • Self-starter, entrepreneurship and adaptable to changing and dynamic business environment

Knowledge:

  • Instant coffee sales and B2B marketing (at least food & beverage industry knowledge)

Education: University degree

Languages:

  • Fluent in English
  • Working knowledge of Chinese, Japanese or other Asian languages would be a strong plus

Systems: Knowledge of common business software tools (Microsoft office, Power BI…)

Technical/ Functional skills:

  • Instant coffee knowledge preferred
  • Customer Management and negotiation skills / contacts within the instant coffee industry 
  • Knowledge of common business software tools (Microsoft office, Power BI…)

Other skills and competencies:

  • Strong sense of business acumen
  • Good interpersonal and communication skills
  • Adaptive to change, ability to work under pressure
  • Teamwork, ability to work in a diversity environment and cross-functional team
  • Open minded, pro-active attitude and demonstrate initiative

Problem solving:

  • Creativity, ability to seize opportunities from arising problems.

Additional Information

LDC in Vietnam has been certified a 'Great Place To Work', recognizing our focus and responsiveness to build and maintain trust among employees.

We were ranked in relation to criteria such as support for employees to reach our full potential, employee perception of leadership effectiveness, teamwork effectiveness, hospitality, justice, and equity. 

So what makes our workplace a great place to work? We put our people first as our most important asset and greatest strength, engaging, communicating with, and encouraging each other to share ideas, discuss challenges, and ask for what is needed.

Inspiring and engaging our people to make a positive difference for the communities we touch and work in is also key. Our workplaces in Gialai, Ho Chi Minh, Binh Duong, Daklak, Lam Dong, as well as around the world, encourage new ideas for the company's development and growth - but also for support to the communities around our operations. Creating a safe, inclusive work environment where we can reach our full potential, and also give back to our communities, is central to the way we work.

We are proud to achieve the Great Place To Work Certificate which is fostering our inclusive culture based on trust that is the key to LDC's enduring success!

Diversity & Inclusion
LDC is driven by a set of shared values and high ethical standards, with diversity and inclusion being part of our DNA. LDC is an equal opportunity employer committed to providing a working environment that embraces and values diversity, equity and inclusion.
LDC encourages diversity, supports local communities and environmental initiatives. We encourage people of all backgrounds to apply.

Sustainability
Sustainable value is at the heart of our purpose as a company.
We are passionate about creating fair and sustainable value, both for our business and for other value chain stakeholders: our people, our business partners, the communities we touch and the environment around us

What We Offer

We provide a dynamic and stimulating international environment, which will stretch and develop your abilities and channel your skills and expertise with outstanding career development opportunities in one of the largest and most solid private companies in the world.

We offer

  • A workplace culture that embraces diversity and inclusivity
  • Regular events that foster team engagement
  • Access to Training and Development
  • Hybrid work arrangement offered (availability varies by role)
  • Comprehensive insurance coverage and flexible benefits
  • Certified Great Place to Work
The Company
HQ: Rotterdam
10,897 Employees
On-site Workplace
Year Founded: 1851

What We Do

Louis Dreyfus Company is a leading merchant and processor of agricultural goods. We leverage our global reach and extensive asset network to serve our customers and consumers around the world, delivering the right products to the right location, at the right time – safely, responsibly and reliably. Our activities span the entire value chain from farm to fork, across a broad range of business lines (platforms). Since 1851 our portfolio has grown to include Grains & Oilseeds, Carbon Solutions, Food & Feed Solutions, Coffee, Cotton, Juice, Rice, Sugar, Freight and Global Markets. We help feed and clothe some 500 million people every year by originating, processing and transporting approximately 80 million tons of products. Structured as a matrix organization of six geographical regions and eight platforms, Louis Dreyfus Company is active in over 100 countries and employs approximately 17,000 people globally. For more information, visit www.ldc.com.

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