Job Summary:
WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
THE ROLE
Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will report to the Director of Brand Strategy and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position.
RESPONSIBILITIES
- Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc.
- Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners
- Lead marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately
- Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
- Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team
- Ensure fluid and accurate communication across all relevant project stakeholders
- Manage third party marketing campaigns for your assigned projects
- Recommend process improvement initiatives pertaining to the overall marketing workflow
- Report on key statistics around audience growth and engagement
- Work closely with in-house design and media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
- Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects
- Lead execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands’ portfolios
- Obtain relevant approvals for marketing and social media assets
QUALIFICATIONS
- 3+ years relevant working experience in marketing, and/or music
- Exceptionally high attention to detail working in a fast paced environment
- Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
- Proven ability to lead and execute complex and high volume marketing campaigns
- Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
- Ability to systematically execute on tight deadlines
- Experience with marketing, Photoshop, HTML, Google Analytics preferred
- Adaptability to execute tasks off-hours at short notice if needed
WORK ENVIRONMENT
- Must be able to tolerate loud noise levels & busy environments
- May work in drastic temperature climates on site at our events
- Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
Salary Range: $67,000.00 - $75,000.00 USD
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
What We Do
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline.
