Influencer Partnerships Manager

WE ARE / The Cultural Impact Lab. The Martin Agency Influencer Partnerships Team is a part of the Cultural Impact Lab. We keep our clients connected to culture through strategic creator relationships by creating entertaining content at scale.

YOU ARE / A key leader in creating, building, and maintaining influencer brand relations for our clients. You will work cross-functionally with Account, Creative, Earned, and Social Media teams to develop influencer strategies that align directly with campaign goals.

YOUR BASELINE / Immersed in both established and emerging talent across a variety of verticals. Someone that knows what makes the culture tick, on top of what’s trending, and passionate about the value of creativity.

Influencer Partnerships Manager Responsibilities:

• Identify, source, negotiate, and contract influencer content creators for brand partnerships
• Develop client and creator relationships and deepen partnerships, identifying new business opportunities where possible
• Manage and direct the day-to-day operations of campaign delivery
• Maintain and manage campaign budgets, ensuring budgets are kept on track for influencer campaigns
• Lead and be an active participant in internal and external meetings, adding value with knowledge of the brand, strategy and campaign goals/ KPIs.
• Establish and maintain regular communication between the brand and influencer partners
• Maintain relationships with Talent, Management and Agencies; building a strong network of partners across North America.
• Manage relationships with media partners for paid content boosting
• Familiar with SAG commercial usage in conjunction with influencer / creator campaigns
• Generate estimates for the influencer partnerships team

Influencer Partnerships Manager Qualifications:

• 4+ years of professional experience in social media and/or influencer relations
• Have strong detail-oriented, organizational and interpersonal skills
• Have a solid understanding of the social media advertising ecosystem and a desire for learning about industry innovations
• Strong communication skills and attention to detail
• Experience managing influencer programs and communities

The Martin Agency is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. The Martin Agency does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law.