Influencer Marketing Manager

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position

• CASETiFY is seeking a data-savvy Global Influencer Marketing Manager to spearhead our creator partnerships and analytics strategy worldwide. This role combines deep cultural fluency in Western markets with strong analytical capabilities to drive full-funnel influencer marketing initiatives. The ideal candidate will leverage data-driven insights to optimize creator partnerships while maintaining authentic storytelling and brand relevance across markets.
• The ideal candidate will be deeply embedded in Western creator culture while having the ability to translate these insights for global markets, reporting to the Brand Marketing Director and leading a global team of influencer marketing professionals.

Job Description

• Lead global influencer strategy with particular emphasis on US market trends and Western pop culture movements
• Lead and mentor a team of influencer marketing professionals, fostering an environment of growth, collaboration, and excellence in execution
• Stay ahead of creator economy trends, platform shifts, and cultural moments relevant to Western markets
• Own influencer marketing budget allocation and ROI measurement across markets
• Establish standardized processes and best practices for influencer partnerships across all regions
• Partner with Data Analytics team to develop and implement comprehensive full-funnel measurement frameworks
• Build attribution models to understand influencer impact across the customer journey
• Identify and cultivate relationships with ideal influencer partners, ensuring authentic content delivery that enhances brand presence
• Oversee high-impact partnerships with top-tier influencers and media networks, including contract negotiations and performance optimization
• Analyze performance data to drive decision-making, working closely with the Data team to assess campaign effectiveness
• Partner with cross-functional teams (Product Marketing, Creative, Social Media) on integrated campaigns
• Provide regular reporting on campaign performance, ROI, and EMV to stakeholders
• Build systems to maintain strong relationships with existing influencers and agencies

Requirement

• 5+ years experience specifically in influencer marketing/creator partnerships (agency or in-house)
• Bachelor's Degree in Marketing, Communications, or related field
• Proven track record of building and managing high-performing influencer marketing teams
• Proven ability to spot and secure partnerships with emerging creators before they reach mainstream success
• Deep understanding of creator economy dynamics and platform-specific best practices
• Proven track record of using data to drive marketing decisions
• Experience managing seven-figure influencer marketing budgets
• Strong track record of implementing successful global influencer campaigns
• Demonstrated ability to build and maintain relationships with top-tier talent and agencies
• Excellent grasp of Gen Alpha, Gen Z and Millennial consumer behavior in Western markets
• Excellence in cross-functional collaboration and stakeholder management
• Data-driven approach to campaign measurement and optimization
• Outstanding project management and communication skills
• Ability to work effectively in a fast-paced environment with multiple deadlines
• Strong negotiation skills and experience in influencer contract management