Ice Cream US Consumer Insights Senior Manager, Analytics & Growth

Posted 2 Days Ago
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Englewood Cliffs, NJ
Mid level
Other
The Role
The Senior Manager of Consumer Insights will drive growth for the Ice Cream business through analytics and shopper insights, producing actionable recommendations and strategic advancements. Responsibilities include managing key metrics, leading research projects, and coaching a team.
Summary Generated by Built In

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Join Our Ice Cream Team!

Job Title: Ice Cream US Consumer Insights Senior Manager, Analytics & Growth

Location: Englewood Cliffs, NJ

Terms & Conditions: Full time, International assignment is not available for this role and relocation for local and international candidates is not provided

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Ben & Jerry’s, Breyers, Magnum, Talenti, Popsicle, Good Humor, Klondike, and Yasso. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

JOB PURPOSE:

In this role, you will drive impact across the Ice Cream business by uncovering insights and growth opportunities in two crucial areas:  Analytics and Shopper/Channels:

  • As the Analytics Lead, you will drive strategic advancements and informed decision-making to fuel our growth ambition
  • As the Shopper/Channels expert, you will provide best-in-class insights to our IC BU, partnering closely with the CCP team on research that underpins our strategic initiatives. 

Key Responsibilities:

Lead Analytics CMI:

  • Identify category opportunities and issues and recommending actions for growth, based on performance metrics including macroeconomic, sales, panel, and media data.
  • Manage Key Metrics reporting for the USA – including Forecasting, Market Share, Media Measurement,  Unmissable Brand Superiority (UBS), etc. This individual will also own the relationship with our Global CMI team to ensure that there is alignment between local and global tools. 
  • Lead POS (point of sale) and Panel agency relationships
  • Partner with pricing specialists and NRM lead to roll out price elasticity studies and make NRM recommendations. 
  • Partner with Media analytics specialists to help guide the marketing team in their business decisions 

Lead Shopper/Channel CMI:

  • Provide fact-based, strategic, shopper-centric points of view to inspire deeper shopper understanding.
  • Demonstrate research expertise by developing effective, efficient learning plans and selecting fit for purpose methodologies. Interpret and synthesize information across data/analytics platforms, primary and secondary research, trends, social media data, e-commerce and existing learning.  
  • Develop strong collaborative partnerships with stakeholders to proactively identify business challenges and opportunities. Partner with Shopper Insights in the field and CCS Leads.

Lead a Team:

  • Manage and coach 3 associates (Analytics, Measurement, Shopper/Dcomm)

WHAT YOU NEED TO SUCCEED:

Strong Business Partnering:  Ease and Expertise in partnering with CMI colleagues, CCS, other cross-functional colleagues, External Agencies

Research Expertise:  Advanced knowledge of fundamental quantitative and qualitative primary research methodologies, syndicated data, social listening tools and analytic approaches.  Strong skills end-to-end management of the research process. Manage external suppliers to execute research projects efficiently. 

Managing a team: As a manager, you will need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching

EXPERIENCES & QUALIFICATIONS:   

  • Demonstrated high performance, 5-7 years of relevant insights & analytics experience 
  • Prior experience working with core data agencies like Circana, Numerator, and NIQ is critical for this role 
  • Prior experience managing direct reports 
  • Proven ability to think through problems, provide clear logic, and influence stakeholders with actionable recommendations 
  • Highly skilled in Excel (Advanced) and affinity for other analytic tools 
  • Passionate, Curious attitude, Strong interpersonal skills, Flexible, and Team player 
  • Undergraduate degree required.  Advanced degree in Marketing, Marketing Research, Analytics, Economics or Business preferred. 
  • MS Office proficiency required. 
  • Modeling experience welcomed 

LEADERSHIP:   

Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
  • Agility: Being curious, courageous, and adaptable to change, constantly learning and experimenting to drive performance

    ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

    We take pleasure seriously. Join the Ice Cream team now!

    Pay: The pay range for this position is $115,680 to $173,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

    Bonus: This position is bonus eligible. 

    Long-Term Incentive (LTI): This position is LTI eligible. 

    Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. 

    What We Can Offer You

    Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

    ------------------------------------

    Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

    For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

    Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

    If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

    Top Skills

    Data Analysis
    Excel
    The Company
    HQ: London
    155,459 Employees
    On-site Workplace
    Year Founded: 1872

    What We Do

    Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

    Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.

    Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

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