Ice Cream Digital Marketing, Media and dCommerce Manager (DMC Manager)

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:
Find your purpose at Unilever. If you are hungry for impact and thrive in an environment where you can combine work on strong fundamentals, while enjoying the thrill of experimentation and setting benchmarks which will make Polish Ice Cream category strong in Europe, then this role is tailored for you.
 

KEY RESPONSIBILITIES:

Drive Best in class Holistic Media Planning and execution:

• Coordinate and deliver best in class holistic online media plans for Poland’s market that leverage data and insights to target media effectively, that build brand power.

• Collaborate with the Digital Hub to ensure media planning and execution is integrated into data driven marketing activities e.g. use of 1P,2P,3P data, search and performance marketing.

• Work with the Performance marketing/retailer media experts to drive optimisations both on and off the retailer.

• Coordinate and deliver content & creative part for ICNOW channels in line with brand books, performance and market best practices to maximise media impact.

• Constantly evaluate, learn & optimize media strategy & campaigns based on key marketing and comms goals- focusing on key measurement insights to help fuel future planning decisions.
   

Drive efficiencies through rigour and relationships:

• Work with EE Media Leader in market to support the engagement with external media owners to deliver the best value for Unilever.

• Engage with the external media agencies and build relationships with both traditional media players and digital media owners (ex. Data partnerhips, JBPs).
   

Drive best practice and thought leadership:

• Work closely with various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights) to leverage core cross functional capabilities and best practice locally.

• Work within the PL Ice Cream team to give input into media innovation for ice cream to ensure we pioneer the future of media which can include: eg. connected TV, live streaming, social commerce, influencers, performance media, surveys.

• Support the EE Media Lead with regular overview of Poland concerning: spends, competition, SOV, SOS, SOM, B-SMART media channels etc.

WHAT YOU NEED TO SUCCEED:

Media strategy & planning; omnichannel experience design; digital commerce; digital curiosity; strategic partnership; media targeting buying and testing; audience analytics and segmentations, negotiation.
 

EXPERIENCES & QUALIFICATIONS

• Understanding of media and brand communication landscape.

• At least 5 years of experience in holistic brand communication management at a large brand or, cross-brand leadership experience at an agency.

• Must have: proven experience in data-driven marketing and performance/e-commerce – quick commerce/food delivery will be an advantage.

• Advertising/Media budget management experience.

• Experience in media agency management in support of delivering media plans, activities, and creatives that deliver business goals.

• Experience in handling multiple stakeholders across matrixed organizations.

• Exposure to disciplines such as CRM, DDM, Mar-Tech, and Ad-Tech platform management.

• Fluency in English and Polish.
   

KEY SKILLS:

• Strong collaborator who has abilities to manage multi-stakeholder projects enabling them to thrive.

• Strong problem-solving mindset, able to work with agility and adapt to changing media and market conditions.

• Strong analytical skills to define, interpret, and respond to data insights.

• Outstanding communication skills to focus stakeholders and embed best practices.

• Has a pioneering spirit that looks for opportunities to drive media activations that help us win and deliver transformational goals.

LEADERSHIP:  

• You are energized by delivering fantastic results. You are an example to others – by showing both, your results and your resilience. You are constantly on the lookout for better ways to do things, understanding more context of your tasks, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors:

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.

• AGILITY: Explores the world around them, continually learning and developing their skills

• CONSUMER & CUSTOMER LOVE: Brings the voice of the consumer into everything we do, always.
   

We Offer You

• Learning environment and personal development.

• A friendly atmosphere and a positive work culture at Unilever (flex working).

• Work on the contract of employment, annual bonus.

• Attractive benefits package including medical care, retirement package, life insurance, sport package, Unilever shop.
   

We take pleasure seriously. Join the Ice Cream team now!
 

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.