Hybrid Strategist

Posted 13 Days Ago
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Sandton, City of Johannesburg, Gauteng
5-7 Years Experience
AdTech • Marketing Tech
The Role
The Hybrid Strategist will be responsible for strategic media direction, planning investment calendar, producing media recommendations using data, and delivering Post Campaign Reports. This role requires at least 5 years of ATL media strategy and 3 years of digital planning experience.
Summary Generated by Built In

Company Description

We are the ROI Agency

We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ business


What we believe:

We believe in exploring new perspectives. Looking at things differently. Turning structures upside down, back to front and sideways. Excited by what we might find.


Thinking big and acting bigger

So we think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Job Description

Vacancy:

We are looking for a skilled and passionate Hybrid Strategist to join our team of specialists.


The Job Description:


In this position you will be expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders - Zenith Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary.


Daily Activities:

- Attend internal and external client status meetings

- Advise on strategic media direction

- Maintain the planning investment calendar

- Brief the ATL & OOH planners when required

- Produce media recommendations using data

- Produce one annual media strategy

- Produce reach curves and optimization analyses for strategic input

- Provide guidance and analysis on the best performing titles, channels, programs and stations for optimal delivery.

- Produce digital media schedules

- Brief digital media execution into Ad Operations, using Power Hub

- Chase outstanding creative

- Deliver proof of life

- Ensure the planner is updating the Mediatool environment

- Produce and deliver Post Campaign Reports with the ATL media planner

- Respond to Global Report Requirements



Qualifications:

• Telmar Advanced

• Excel Intermediate

• Power Point Intermediate


Experience:

• At least 5 years of ATL media strategy and 3 years digital planning experience


Hard Skills:

• Able to effectively project manage

• Numerically strong and analytically able

• Strong communicator with effective interpersonal relationships across team and clients

• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.

• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.

• English fluency and language skills for effective business writing

• Strong presentation skills

• Solid data interpretation and analytics skills

• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client

• Be able to select appropriate frameworks, tools and approaches to use in solving client problems

• Develop strategies that interpret cultural and social trends as well as data relevant to client business


Soft Skills

· Is open to constructive feedback and challenges accordingly.

· Is effective at building relationships and working as a team

· Shows leadership and decision-making ability

· Manages change well – adapts and remains flexible to business priorities

· Ability to collaborate without ego as well as work effectively independently

· Is willing to transfer skills and share knowledge openly

· Ability to self-start and self-manage.

Additional Information

Should you not hear from within 2 weeks, please consider your application unsuccessful.

Top Skills

Excel
Power Point
Telmar
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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