Hemoglobinopathies Strategy Lead

About the Department
The Strategy & Rare Disease (STARS) organization drives the long-term strategic direction of Novo Nordisk Inc. (NNI)/North America Operations (NAO) and leads all US commercial efforts for Novo Nordisk's Rare Disease portfolio. The mandate of STARS is to facilitate the development and to coordinate the execution of the long-term strategy, defining a sustainable business model in US beyond a 5-year time horizon. This department serves as the insiders of the US market when informing and help shaping upstream decisions around future investments and assets. The Rare Disease portfolio includes products in the hemophilia and growth disorders therapeutic areas, new products in the pipeline, and products acquired through business development efforts in existing and new areas. The STARS team collaborates and partners with groups across NAO, Research & Early Development, Development, innovation hubs across NN, other affiliates, and global. We're looking for individuals who are enterprise thinkers, inclusive leaders, and strong collaborators, as we embark on shaping our future.
The Position
The Brand Strategy Lead is pivotal in developing brand level objectives and strategic priorities. They will seek to find a competitive edge and differentiation in NNI brand strategies, set high standards, and establish/maintain a proactive market leadership position. This role will be responsible for driving overall brand growth, market share and profitability as well as supporting the development and execution of the marketing strategies to promote brand in alignment to NNI and therapy area objectives.
Relationships
Reports to the Hemoglobinopathies Commercial Head. Collaborates closely with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), regulatory affairs, and other relevant NNI departments to ensure alignment of brand objectives, strategies, and marketing promotion.
Essential Functions

• Brand Objectives and Strategy: Defines the overarching brand objectives and consumer activation / experience strategy including prioritization of patient needs and market opportunities over the short- and long-term horizons. Must develop brand objectives in the context of the overall portfolio strategy for the TA. Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts
• Brand Management: Develop brand persona, messaging and concepts inclusive of the positioning and core campaign development to drive market share and revenue growth
• Market Research: Support market research efforts and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies
• Unified Brand Voice: Develop and articulate a unified brand voice and messaging strategy that resonates across customer groups and segments. Ensure consistency in brand messaging across all marketing channels and touchpoints
• Customer Adoption: Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption. Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives
• Performance Tracking: Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement
• Budget Management: Manage the brand level marketing budget. Ensure effective allocation of resources

Physical Requirements
Approximately 20-30% overnight travel.
Qualifications

• Requires a Bachelor's degree; Master's degree preferred
• 12+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, and clinical processes
• In depth understanding of disease landscape, treatment modalities and market dynamics within specified therapy area preferred
• Experience leading brand strategy development and driving impactful customer experiences through expert understanding of market and industry is required
• Ability to manage complexity, including the leadership of work across competing priorities
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
• Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
• Strategic mindset and results driven approach to developing and executing brand marketing plans in alignment with business objectives
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
• Experience with management of outside agencies
• Excellent leadership and team management skills, with the ability to inspire and motivate others

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.