Health Care Professional Market Development Senior Strategist

About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The HCP Market Development Senior Strategist will play a vital role in developing healthcare professional (HCP) market development strategy and content development with a focus on our Obesity market. As The HCP Market Development Strategist, you will bridge the gap between scientific research and practical application, ensuring HCPs have the knowledge and skills to use our products safely and effectively based on our engagement strategy. This position is responsible for developing education programs, aimed at enhancing their understanding of disease states, treatment options, and patient care practices.
Relationships
Reports to HCP/KOL Strategy Lead. Collaborates closely with sales, marketing, medical affairs, market access and policy/advocacy (MAPA), regulatory affairs, and other relevant departments to ensure that educational efforts align with business objectives and contribute to improved patient outcomes and experiences.
Essential Functions

• Market Development Strategy: Lead the development of comprehensive strategies to engage and educate healthcare providers in alignment with organizational objectives and therapeutic area strategies. Collaborate KOLs and other clinical stakeholders as well as sales and marketing leadership to assess learning needs and materials needed. Define strategic priorities for educator team
• Market Development Content Development: Lead the development of educational program content and training materials such as live presentations, webinars, online modules, and printed materials and other educational materials to meet HCP ongoing educational needs. Create material to educate nurses, doctors, and other HCPs about obesity management, covering topics such as disease education, treatment guidelines, and best practices in patient care
• Scientific Expertise: Translate complex medical data into clear, concise information / content for HCPs, bridging the gap between scientific research and practical application in patient care
• Compliance and Regulations: Ensure all educational content and strategies comply with pharmaceutical industry regulations and ethical guidelines, focusing on evidence-based information and avoiding promotional bias
• Staying Current on Current Trends: Stay up to date on the latest clinical research and best practices related to our products and therapeutic areas, providing timely updates and insights to HCPs. Identify areas for educational intervention and continuous learning opportunities
• Educational Program Strategy: Lead the development of comprehensive strategies to engage and educate healthcare providers in alignment with organizational objectives and therapeutic area strategies. Collaborate with KOLs and other clinical stakeholders as well as sales and marketing leadership to assess learning needs and materials needed. Define strategic priorities for educator team.
• Cross-functional Collaboration and Training: Collaborate with sales representatives and educator teams to ensure educator team content is addressing any educational needs based on feedback and field experience. Collaborate with HCP engagement team to provide guidance and training as needed to support educators and enhance their effectiveness in delivering educational programs / communicating key product or therapeutic area information
• Patient Advocacy Content: Collaborate with the Consumer Strategy Team to develop strategy and content to educate nurses and doctors on how to best care for patients using our medications, ensuring they have the knowledge and resources to deliver optimal patient care
• Content Performance and Optimization: Evaluate the effectiveness of educational programs and materials through identified performance metrics, feedback mechanisms and outcomes assessments, making adjustments as needed to improve results

Physical Requirements
Hybrid: 3 days in office, 2 days remote.
Approximately 20% overnight travel.
Qualifications

• Requires a Bachelor's degree; Master's degree or Pharm D degree preferred
• 10+ years of relevant experience in any of the following: brand marketing, marketing, market development, clinical education, or related roles within the healthcare or pharmaceutical industry
• HCP marketing experience leading brand/therapy area/market development strategy development and driving impactful customer experiences preferred
• Strong clinical knowledge and understanding of evidence-based practice principles, with experience in obesity preferred
• Strong understanding of pharmacology, including mechanisms of action, efficacy, safety, and dosing of pharmaceutical products
• Ability to translate complex medical data into clear, concise information/content for HCPs
• Experience in developing strategy and content for educational programs and materials for HCPs
• Knowledge of pharmaceutical industry regulations and ethical guidelines
• Excellent communication and presentation skills, with the ability to effectively engage with diverse audiences
• Strategic thinker with the ability to identify educational needs, develop targeted interventions, and measure the impact of educational initiatives
• Ability to work effectively in cross-functional teams
• Experience with management of outside stakeholders including vendor management experience
• Leader with the ability to inspire and motivate others

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.