About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The HCP Manager will be a critical driver in driving engagement within field teams by overseeing the creation of promotional materials for personal promotion, facilitating field training programs and related initiatives as well as managing incentive compensation planning. The focus of this role will be in the support of the brand/therapeutic area, specifically the upcoming brand/therapeutic area launch.
Relationships
Reports to the Customer Engagement Lead. Collaborates with sales, marketing, market access and policy/advocacy (MAPA), training, and finance teams to ensure alignment with business objectives and regulatory requirements.
Essential Functions
- Field Promotion Content: Develop creation of promotional materials for personal promotion within the sales force to ensure the field team is well-prepared for launch and beyond. Collaborate with cross-functional teams to ensure materials comply with regulatory requirements and materials are aligned to the broader brand and therapy area strategy
- Launch Meetings: Create materials to support successful product launch meetings, ensuring alignment with overall company goals and objectives. Work closely with marketing and sales teams to develop engaging and impactful launch materials and presentations
- Field Training Programs: Develop training programs to equip the field team with the product knowledge and skills necessary to effectively promote the brand and engage with customers. Coordinate with cross functional experts to deliver training sessions
- Incentive Compensation (IC) Planning: Collaborate with finance and sales leadership to develop incentive compensation plans that align with business objectives and drive the desired sales behaviors based on targeting strategy. Analyze sales performance data and market trends to inform IC plan design and structure. Monitor and track performance metrics to support optimization of incentive programs
- Continued Improvement: Monitor and assess the effectiveness of field force marketing and training materials and make recommendations for improvement
Physical Requirements
Approximately 20-30% overnight travel.
Qualifications
- Requires a Bachelor's degree; advanced degree preferred
- 7+ years of experience, including demonstrated history in a field engagement or sales operations role within the pharmaceutical industry
- Experience in pharmaceutical industry/life science brand marketing strategy and planning; experience within the specified therapeutic area
- Experience designing and delivering field training programs for sales teams
- Understanding of field force dynamics and incentive compensation planning
- Strong project management skills with ability to prioritize tasks and manage deadlines
- Strong collaboration and communication skills to work effectively with cross-functional teams
- Expertise in regulatory guidelines related to promotional material development and field engagement
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
What We Do
Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease.
We are powered by technology. Our Global Research Technologies, Medical Devices as a software, and Data Science teams are on the cutting edge of developing and supporting our life-saving medications.
Why Work With Us
Our purpose is to drive change to defeat serious chronic diseases, built upon our heritage in diabetes. We do so by pioneering scientific breakthroughs, expanding access to our medicines and working to prevent and ultimately cure the diseases we treat.
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Employees engage in a combination of remote and on-site work.