Head of Sport Brand Partnerships

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

You will own several key sports brand relationships, delivering long-term planning and strategy, and acting as a centre of excellence for the commercial team in assigned brands and categories. You will support the Group Head of Sports Brand Partnerships and the Chief Brand Officer, creating sports brand partnerships across Group. 

As part of the Sports Brand Partnership team, you will work collaboratively, within a responsibility matrix where you will be expected to both lead and support on brand relationship development and management activity, as directed by the Group Head of Sports Partnerships and Chief Brand Officer, supported by a Brand Partnerships Manager.

• Managing and nurturing ongoing relationships with assigned brands, acting as lead point of contact at defined levels
• Leading on long-term strategy for assigned brands
• Regularly meeting with brand representatives to discuss performance, address challenges and promote collaboration
• Developing a deep relationship and understanding of portfolio brands goals, positioning and market needs to drive mutual success
• Identifying and managing key strategic priorities for each brand to ensure alignment with business objectives
• Developing operational scorecards in alignment with the Group Head to track performance against monthly KPI’s
• Collaborating with the Commercial team to develop and communicate seasonal budgets for each brand
• Supporting the Group Head with strategic brand negotiations and leading own brand portfolio for LT. Supporting the wider commercial team on seasonal negotiations
• Accountable for cross functional project and initiative implementation
• Owning financial performance tracking and reporting for top 10 and assigned own brand portfolio
• Supporting product distribution strategies that aim to optimise access and range development
• Driving dialogue with the commercial team to ensure the right product mix is available at the right time
• Supporting 360 reviews
• Creating frameworks and processes to standardise ways of working
• Owning market place analysis and reporting
• Leading and developing Brand Partnership Managers. Supporting Commercial Manager development, setting clear goals, expectations and performance standards

Qualifications

• Valid working rights for the EMEA countries
• 10 years experience of a B2B partnerships, ideally sport or fashion retail.
• Strong experience in a Retailer brand facing, or Brand Retailer Facing role
• Strong track record of establishing strategic partnerships
• Quickly understand the Sports Direct brand to be able to prioritise its equity through all partnerships and intuitively understand the right brand mix for potential opportunities
• Have a collaborative mindset, and experienced in working across broad cross-functional stakeholder groups to turn strategy into actionable plans
• Excellent communication and relationship building skills
• Experience of leading a team within a buying or brand partnership environment
• Strong and demonstrable analytical skills – ability to understand commercial data, build KPI’s and making data led decisions.
• Open and transparent – able to navigate the organisation and to be comfortable with ambiguity.
• Highly organized and structured, with strong strategic thinking and vision, entrepreneurial mindset and leadership
• English native or fluent in English.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.