Head of SEO / SEO Strategist & Technologist (Rome2Rio) Australia

Posted 5 Days Ago
Be an Early Applicant
Melbourne, Victoria
Senior level
Software • Travel
The Role
Lead technical SEO strategy, enhancing search visibility and organic growth via innovative data-driven methods while collaborating across teams.
Summary Generated by Built In

Company Description

About Rome2Rio

www.rome2rio.com | Discover how to get anywhere

At Rome2Rio, our mission is to empower travelers to get from A to any B. We make it easy for users to compare routes across flights, trains, buses, ferries, and driving, providing everything they need to discover, plan, and book their journey. Behind the scenes, we tackle complex routing challenges, process massive datasets, and optimize search performance to deliver fast, reliable results to millions of travelers worldwide.

Job Description

The Challenge

To scale, optimize, and dominate global search, we need an SEO architect who understands that SEO isn’t just marketing—it’s an engineering challenge, a data puzzle, and a global growth lever.

This is a high-impact role where you will own Rome2Rio’s search visibility, organic growth, and technical SEO infrastructure. You’ll work across product, engineering, and content teams to embed SEO performance into every aspect of our platform.

Your mission: Expand Rome2Rio’s reach across diverse geographies through technical excellence—not just content creation.

What You'll Own

  • Technical SEO Architecture: Collaborate with engineering to implement site architecture, page load optimization, mobile-friendliness, schema markup, and URL structuring.
  • Data & AI-Driven Strategy: Develop innovative SEO strategies using advanced analytics, AI, and machine learning to drive organic growth.
  • International SEO Framework: Build scalable systems for multilingual and multi-regional SEO targeting.
  • Experimentation & Testing: Lead A/B tests and organic engagement experiments to continuously optimize search performance.
  • Cross-Platform Integration: Work with Omio teams to ensure consistent SEO implementation across platforms.
  • Performance Analytics: Use advanced tools to extract meaningful insights, track KPIs, and drive strategic decisions.

Qualifications

  • 7+ years in SEO, with at least 2 years in a senior role (preferably in travel, e-commerce, or technology).
  • Strong technical expertise in site architecture, web performance, and data integration.
  • Experience with SEO tools (Search Console, Ahrefs, crawlers) and proficiency in HTML, CSS, and JavaScript fundamentals.
  • Proven ability to analyze data and implement technical SEO solutions at scale.
  • International SEO expertise—managing multilingual, multi-regional search strategies.
  • Leadership skills to influence product and engineering teams.
  • Passion for travel, technical innovation, and AI-driven approaches.

This role prioritizes technical SEO expertise over traditional content management. We're looking for a strategist who can architect solutions, leverage data, and drive Rome2Rio's mission to be the most comprehensive travel planning tool globally. 

Note: This role is Australia-based. While our office is located in Melbourne, we support remote work from anywhere within Australia.

Additional Information

What’s in it for you? 

Rome2Rio Benefits 

  • 25 days annual leave
  • 10 days sick leave
  • A yearly contribution of $295 towards your health and wellbeing 
  • Paid equal parental leave of 15 weeks (gender neutral)
  • Access to an annual $3,000 learning and development budget 
  • Tenure & Travel benefits starting from $3,000 on your first anniversary
  • A yearly contribution of $295 towards your health and wellbeing
  • Full and free access to a professional external Employee Assistance Program service for employees and their immediate family
  • A hybrid work environment with a one-off $500 contribution towards your home workstation set up. 
  • Flexible working hours and a casual office space (Melbourne & Berlin) to work from when it suits you, where the team meets with purpose for team activities, collaboration and celebration.
  • Work from anywhere for up to 30 days per year
  • Annual Volunteer Time Off (VTO) paid leave of 2 days to do volunteer work in the community
  • No closure period, take holidays when you want them

 

Recruitment scams: Important notice

Protect yourself from scammers, Rome2Rio & Omio wants to ensure your ongoing safety during the application process. Please keep in mind of potential scammers impersonating recruiters, professional networking site, and messenger app's).

Remember, never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected]. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.

www.omio.com/corporate/jobs

Top Skills

Ahrefs
CSS
HTML
JavaScript
Search Console
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The Company
HQ: Berlin
356 Employees
On-site Workplace
Year Founded: 2013

What We Do

From a small startup of just a few people, our team has grown to 300 employees hailing from more than 50 countries who work at offices in Berlin, Prague, London and New York. We come together daily to bring our vision to fruition, with the goal of empowering customers to go on journeys that move them.

Our innovative technologies, passion for travel, and diversity are our strengths. Working at Omio is a journey in and of itself, one that moves us to share in the beauty of travel.

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