Title:Director of Sales
Location: Alexandria, VA
Title: Director of Sales
Reports to: President
Classification: Exempt
What This Job is About:
Reporting to the Vice President of Strategy & Analytics, the Director of Sales is responsible for driving and managing RedPeg Marketing’s net new sales growth, aligning with the agency's financial goals, and expanding revenue and profitability among net new brands. This outbound sales role focuses on new business generation, strategic partnerships, and enhancing RedPeg’s offerings and market presence. The Director of Sales will collaborate across departments to deliver innovative solutions and ensure alignment with RedPeg’s strategic objectives. This role requires a balance of strategic thinking, networking, and highly motived sales development capabilities.
Sales:
- Engage Enterprise prospects with potential to spend 1M of gross profit (aka “Pillar” accounts)
- Develop tactics to execute RedPeg’s net new business growth strategy, ensuring alignment with long-term business objectives.
- Drive necessary sales activity and manage vetted sales pipeline, ensuring measurable progress against corporate financial targets.
- Identify, cultivate, and secure strategic partnerships and business opportunities to expand the agency’s reach and revenue streams.
- Engage in extensive research and continuous outreach to build and grow relationships with potential “Pillar” clients.
- Drive high-impact sales and meet aggressive revenue targets.
- Develop innovative outreach strategies and nurture relationships with prospective clients and partners.
- Works cross-functionally to consult on proposals to improve win-rate based on deep understanding of the client needs and desires.
- Work with Marketing to enhance outreach campaigns that attract and engage potential clients.
Operational Excellence:
- Track and analyze market trends, competitor activities, and customer behaviors to inform growth strategies, working with Strategy team.
- Develop and monitor key performance indicators (KPIs) to measure the success of growth initiatives and report progress to executive leadership.
- Ensure all growth activities align with RedPeg’s operational procedures and deliver consistent, high-quality client experiences.
What You’re All About:
- Proven experience (10+ years) in business development, sales, or marketing leadership roles, preferably within experiential marketing or a related industry.
- Demonstrated ability to drive revenue growth through innovative strategies and partnerships.
- Highly collaborative, with a proven ability to work across departments and align diverse teams toward common objectives.
- Analytical and creative thinker with a track record of solving complex challenges and identifying growth opportunities.
- Detail-oriented and capable of managing multiple priorities in a fast-paced, dynamic environment.
- Strong understanding of market trends, client needs, and competitive dynamics within the marketing landscape.
- Exceptional communication, negotiation, and relationship-building skills.
- Expertise in strategic planning, pipeline management, and data-driven decision-making.
- Proficiency in Keynote, Microsoft Office, and CRM tools.
Why You’ll Love Working at RedPeg:
- Voted as one of The Washington Post’s Top Workplaces, we are an independent full-service experiential marketing agency that connects brands to the consumers they need to reach through customized, personal engagement. Every day, we come together to create experiences that inspire extraordinary memories. With our main office in the Washington D.C metro area., we work with a roster of incredible brands including Marriott Bonvoy, Meta, Niantic, Nike, Virginia Lottery and Yuengling. We’re looking for highly personable, passionate, and innovative sales professionals to bring the true entrepreneur spirit, growth mindset, and independent thinking to our team!
Why RedPegsters Are Comfortable Being Their True Self:
- RedPeg is dedicated to fostering an inclusive workplace where employees of all backgrounds can contribute and thrive. The company's policies and culture prioritize diversity at all levels and ensure fair treatment based on merit and potential rather than protected classifications factors (such as age, race, gender, religion). This deliberate and intentional effort is highlighted and supported, with continual accountability placed on appropriate parties to ensure forward momentum by the RedPeg Employee Resource Groups (ERGs), specifically Equally (LGBTQI+ Community and Allies), Parents of RedPeg, ROC (RedPegsters of Color), and WOR (Women of RedPeg). Our ERGs are the backbone of our culture at RedPeg. They help us educate, celebrate, and facilitate meaningful action throughout our organization and in our local communities.
RedPeg Core Values
We engage everyone with a Service Mentality
We are Unifiers
We are Relentless in our Pursuit of Excellence
We are Committed to Growth
We Create Innovative Solutions
We take Extreme Ownership
We Cultivate an Environment built on Diversity, Equity & Inclusion
We are One Team!
Top Skills
What We Do
RedPeg Marketing is a 28-year old independent brand engagement agency with offices in D.C. and Dubai. We create experiences that delight, inspire, and instantly make an impact. Through insight-led strategy, we ensure that fleeting moments become long-lasting memories; and that these memories resonate with our clients and their audiences — clients such as GEICO, AT&T, TD Bank, Yuengling, and DISH Network. We get the need for measurable ROI and KPIs, and for upward curves in sales and social numbers. We achieve those, while also remaining focused on creating experiences that leave lasting impressions. It’s simple, really. We make it mean more, and have been since 1995.
