Step Mobile

Head of Product Marketing

Posted 13 Days Ago

Be an Early Applicant

2 Locations

Remote

Senior level

Fintech

The Role

The Head of Product Marketing will develop and lead product and lifecycle marketing, drive go-to-market strategies and campaigns, and advocate for customer needs to influence product roadmaps. The role requires collaboration with various teams and involves managing a small team of marketers focused on customer growth and engagement.

Summary Generated by Built In

Gen Z is the generation of the side hustle. 💪🏻 They’re creators. 👩‍🎤 They’re freelancers. 🧑‍💻 They’re investors. 👩‍💼 And they’re not afraid to take on challenges, especially when it comes to their finances - and we’re here for it.

Step is a next-generation financial services company building a better banking experience to help teens and young adults achieve financial independence and knowledge at an earlier age. We’re on a mission to improve the financial future of the next generation by empowering teens to start their financial journey today. Step is a well-funded Series C company that has raised more than $175M, focused on disrupting the banking industry through a differentiated mobile-first consumer experience.

People love our product. We eclipsed over 5.5M million customers, and if you’re looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!

Role

Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem solver, and is excited at the opportunity to engage with Gen Z.

Responsibilities

Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
Develop and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learnings
Build and coach a small team of lifecycle marketers; lead with a passion for learning and development

About You

7+ years experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
Product marketing experience working across the funnel in B2C tech and/or a consumer app
Strong preference for a player-coach role, unafraid to roll-up your sleeves and get hands-on with campaign development
Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions and drive growth

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