TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
Job Title: Head of National/Direct Sales (CTV/OTT)
Company Overview: Premion is a 16-time award-winning, industry-leading CTV/OTT advertising platform. With the scale to reach streaming TV viewers across all 210 U.S. DMAs, Premion’s platform is purpose-built with a local-first approach, delivering CTV and omnichannel advertising with tailored campaign performance that prioritizes premium content, brand safety, advanced targeting, and measurable outcomes. In 2024, Premion was recognized with the CYNOPSIS Best of the Best Award for Best Ad Targeting Solution and the Digiday Media Award for Best Use of Audience Insights. The company earned “TAG Platinum” status and is certified by the Trustworthy Accountability Group (TAG) for Brand Safety, Against Fraud, and Against Malware. For more information, visit www.premion.com
Position Overview:
We are seeking a dynamic and results-driven Head of National/Direct Sales to lead our national sales strategy, manage a high-performing team, and drive revenue growth. This individual will leverage their expertise in the DSP space and deep understanding of the OTT/CTV landscape to expand market share and strengthen client relationships.
Key Responsibilities:
Strategic Leadership:
• Develop and implement national sales strategies to achieve revenue targets, with a focus on both new business acquisition and existing client retention.
• Identify growth opportunities within the OTT/CTV space and create strategies to capitalize on them.
• Set clear objectives and key performance indicators (KPIs) to measure sales success.
Team Management:
• Lead, mentor, and motivate a national sales team to exceed revenue goals.
• Provide guidance, coaching, and performance management to develop talent and ensure team success.
• Foster a high-performance sales culture that promotes collaboration and innovation.
Client Relationship Management:
• Build and maintain strong relationships with key clients, agencies, and brand partners.
• Understand client needs and deliver tailored CTV/OTT advertising solutions to drive value and long-term partnerships.
• Act as a trusted advisor and thought leader within the industry.
Sales Execution:
• Oversee the entire sales cycle, from lead generation and prospecting to negotiation and campaign execution.
• Ensure a strong pipeline of opportunities to meet and exceed revenue targets.
• Partner with internal teams to optimize campaign performance and client satisfaction.
Market Expertise:
• Stay informed on industry trends, emerging technologies, and competitive landscapes in CTV and OTT. Expertise in media landscape from national and local markets including digital and linear
• Provide thought leadership and industry insights to both internal teams and external stakeholders.
• Educate clients on the evolving CTV/OTT landscape and the benefits of omnichannel solutions.
Data Analysis and Reporting:
• Analyze sales data to make informed, data-driven decisions and optimize strategies.
• Provide regular reporting on sales performance, market trends, and client feedback.
• Use insights to refine sales tactics and improve overall efficiency.
Cross-Functional Collaboration:
• Work closely with marketing, product, and operations teams to drive company growth and enhance client experiences.
• Contribute to the development of new products and offerings based on market demand.
• Align sales strategies with overall company objectives.
Budget Management:
• Establish and manage budgets, expenses, and revenue forecasts for the sales department.
• Ensure cost-effective sales operations while maximizing profitability.
Sales Process Improvement:
• Continuously identify and implement improvements to the sales process to enhance efficiency and effectiveness.
• Utilize technology and automation tools to streamline sales operations.
Industry Engagement:
• Represent the company at industry events, conferences, and trade shows.
• Actively engage with industry bodies and networks to stay ahead of emerging trends and opportunities.
Qualifications:
• 15+ years of experience in digital advertising sales, with a strong focus on DSP/OTT/CTV.
• Proven track record of leading a national sales team and exceeding revenue targets.
• Strong relationships with agencies, brands, and industry partners.
• Deep understanding of the programmatic advertising ecosystem and digital video landscape.
• Excellent leadership, communication, and negotiation skills.
• Ability to analyze data and translate insights into actionable strategies.
• Highly motivated, results-driven, and adaptable in a fast-paced environment.
Location: NY/ Hybrid
Compensation: Competitive salary + performance-based incentives.
Join us and be a part of shaping the future of OTT/CTV advertising! Apply now to lead a high-performing team in an innovative and growing industry.
Pay Range
$185,000—$205,000 USD
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Privacy Notice for California Residents
SMS Messaging Privacy Policy
Top Skills
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers.
In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
.jpg)
 (1).png)
