Head of Media Buying

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department: Digital Marketing

Reporting to: Head of Digital

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

An innovative Digital Marketing Agency based in London, UK.

We craft creative design concepts, affiliate marketing and conversion optimisation.
Red Interactive supports many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
 

As the Head of Media Buying, you will spearhead Super Group's media strategy, overseeing all aspects of media planning, buying, and optimisation with a strong focus on programmatic advertising. Your expertise will be crucial in maximising our advertising ROI, enhancing brand visibility, and driving user acquisition across diverse markets and platforms.

In this pivotal role, you'll leverage cutting-edge technologies and data-driven strategies to stay ahead in the highly competitive digital advertising landscape. Your ability to harness the power of programmatic platforms, adapt to rapidly changing ad tech ecosystems, and optimise across various channels will be key to our success. You'll work closely with cross-functional teams to ensure our media buying strategies align with overall marketing objectives and drive measurable business results.

What you’ll be doing

• Develop and implement comprehensive media buying and programmatic advertising strategies across Super Group's portfolio of brands, aligned with overall business objectives.
• Lead and mentor a team of programmatic specialists, fostering a culture of innovation, continuous learning, and data-driven decision-making.
• Oversee the planning, execution, and optimisation of media campaigns across various channels.
• Manage substantial media budgets, ensuring efficient allocation and maximum ROI across different markets and platforms.
• Develop and implement advanced audience targeting strategies, leveraging first-party and third-party data sources to improve campaign performance.
• Collaborate with analytics teams to establish robust measurement frameworks and attribution models for accurate performance evaluation.
• Stay abreast of the latest trends, technologies, and best practices in media buying and programmatic advertising, implementing innovative approaches to maintain a competitive edge.
• Work closely with creative teams to ensure ad formats and content are optimised for programmatic delivery and align with brand guidelines.
• Negotiate and manage relationships with key media partners, ad exchanges, and technology vendors.
• Ensure all media buying activities comply with regulatory requirements across different jurisdictions in the online gambling industry.
• Collaborate with other digital teams to develop integrated marketing strategies that maximise overall marketing effectiveness.
• Implement and oversee brand safety measures and fraud prevention strategies to protect the company's investments and reputation.
• Provide regular reports and insights to senior management on media performance, market trends, and strategic recommendations.
• Drive initiatives to enhance data utilisation and privacy compliance in light of evolving regulations and the deprecation of third-party cookies.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus
• 10+ years of experience in digital media buying, with at least 5 years focused on programmatic advertising
• Proven track record of managing large-scale media budgets and driving performance improvements
• Deep understanding of the programmatic ecosystem, including DSPs, SSPs, DMPs, and ad exchanges
• Experience in online gambling, gaming, or a similarly regulated industry is highly desirable
• Strong knowledge of various digital marketing channels and how they integrate with programmatic strategies
• Demonstrated ability to lead and develop high-performing teams
• Exceptional analytical and strategic thinking skills
• Strong leadership and team management abilities
• Experience with data visualisation tools and the ability to translate complex data into actionable insights
• Excellent negotiation and communication skills
• Understanding of compliance and regulatory issues in advertising for the gambling industry
• Knowledge of emerging technologies in ad tech and martech landscapes

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from:
  • Life Assurance & Income Protection
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!