Head of Marketing

About Topline Pro

We’re building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly.

Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 60+ rockstars with plans to expand more in 2024. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs.

We're YC-backed and well funded ($17M total - Series A 2023) with multiple years of runway, and we’ve experienced rapid growth in the past year having grown 6x since our Series A. We're looking for our first full time marketing role to build out our team.

We care deeply about a culture that is inclusive and equitable for people of all backgrounds and experiences. We particularly encourage people from communities that tend to be underrepresented to apply, including but not limited to women, people of color, and people who identify as LGBTQ+.

We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply.

⚡ What you'll do

• As the founding member of the marketing team, you’ll play a crucial role in all of our marketing efforts, including establishing our social media presence, creating supporting sales collateral, managing our paid media, events marketing and leading our product marketing efforts.
• Partner with product in coordinating new product launches and product marketing efforts.
• Analyze funnel stages to identify key drop-off points and new opportunities for growth; size opportunities to make sure we’re focusing on the most impactful experiments, whether they’re focused on acquisition, conversion, adoption, or retention.
• Identify, engage, and establish relationships with key content creators, influencers, and content partners.
• Work with customers and creators to produce high-quality content that showcases Topline Pro's capabilities and value proposition.
• Experiment with new growth channels and hypotheses
• Reporting to the CEO & Co-Founder

🎯 What we're looking for

• 8+ years of experience with growth marketing, performance marketing and/or influencer partnerships
• Experience with subscriptions businesses / SaaS
• Lots of hustle and willingness to learn new things
• Ability to move fast, iterate quickly and juggle multiple threads
• Desire to work with or experience working with small teams in an agile, startup environment
• Excellent written and verbal communication skills
• Someone eager to learn and grow

🤗 Who you are

• Team player with a passion for learning
• Self-starter who finds comfort in ambiguity
• Goofball who loves having fun

🙌 What we offer

• Competitive cash compensation ($160-$200K) + equity package
• Work 5-days in office from our new office in Domino Park, Brooklyn
• Full Medical, Dental and Vision Health Coverage
• Computer and workspace enhancements
• Monthly stipend for mental and physical health
• 401(k) plan (non-matching)
• Unlimited vacation, 9 company holidays, and 1 personal volunteer day a year
• Opportunity to take on significant responsibility and ownership in scaling a product that can change the lives of home service pros
• Fun-filled team that doesn’t take themselves too seriously, including virtual cameos from the team dog mascots Caro and Alta