Head of Marketing

About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

FWD Vietnam was established in 2016 and is a member of FWD Group. For more information, please visit www.fwd.com.vn

Accountable to formulate strategy, frameworks, process, and standards and to lead MKT team to plan/execute all marketing, branding, communication activities to promote, protect, and differentiate FWD’s in the marketplace and to generate business opportunities.

THE JOB:

Strategy & Planning

• Work closely with stakeholders to define MKT strategies to support the company’s overall strategies and objectives
• Lead the team to develop, execute, monitor an overall marketing plan and oversee implementation of brand activities, advertising, PR, promotion, event, activation, media, research, etc.
• Public relation management including crisis management

People Management

• Build a highly motivated and efficient team of marketing professionals
• Provide leadership to both internal marketing resources and external agencies

Policy, Process & Procedures

• Provide expert advice and guidance to all areas of the business on branding, communication
• Oversee and ensure all departmental outputs are fully complied with Legal, Audit, Compliance and Corporate Communications

Environmental Awareness/Customer Focus

• Champion marketing strategy and ensure they are integrated into future activities 
• Ensure and maintain good relationships with key and relevant service providers to embed the “Customer-Focus” into the company operation

Technical Performance

• Review and activate all communication channels to ensure they are effectively deliver corporate and product messages
• Design and develop strategic marketing and communication plans with relevant marketing resources to achieve the maximum effectiveness
• Monitor and ensure a positive return on the investment of all marketing, customer campaign and communication activities

Partners relationship and management

• Build and strengthen relationship with partners including journalists, business partners, professional marketing’s partners (creative, research, media, digital, etc).

THE PERSON:

• Proven experience as Senior Leadership position in Marketing for big international company.
• Degree level education required in Marketing / post-graduate qualifications/high degree preferred
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, communication, event, etc)

• Experience of handling all communication channels internally and externally
• A leader with both creative and analytical capabilities

• Strong leadership with negotiation and influencing ability

• Strong and effective communication skills in verbal and written
• Creativity with business acumen
• Strong reasoning capabilities – creative and lateral thinking with problem solving skills
• Strong interpersonal skills to build relationships across all levels of the organization and with external agencies
• Broad and in-depth knowledge of marketing, communications, customer experience and online sales practices
• Relentlessly pursue customer expertise.