Head of Marketing

About us: 

Latch was founded in NYC a decade ago with a vision to create unparalleled experience for residents through hardware and software. Now after 100+ million locks, we're continuing that vision to transform how people interact with spaces everywhere. With our newly established headquarters in St Louis we are continuing to unify access to spaces, services, and experiences that redefine the way we live, work, and connect. 

Latch is a part of DOOR with the mission to enhance the residential living experience with its DOOR app, which brings together products, services, technology, and community to reduce costs for building owners and deliver the living experience residents expect in today’s world. Built on the strong foundation Latch established with its access control and entry systems, the DOOR app is anchored by the Doorman, an AI assistant that combines the technology and unique data of each building to serve timely and relevant information to residents and property managers. From access control to monitoring for leaky toilets and checking the status of amenities and service providers, DOOR supports all the needs of residential living in one, easy-to-use app.

About the Role:

We are seeking a dynamic and experienced Head of Marketing to lead and execute our marketing strategy, driving brand awareness, customer acquisition, and revenue growth. The ideal candidate is a data-driven marketer with a proven track record of success in the consumer electronics or home security industry, preferably with experience in the smart home/IoT space.

Key Responsibilities:

Strategic Brand Leadership

• Develop and implement a corporate marketing strategy aligned with Latch’s business goals, driving revenue and brand growth.
• Lead efforts to refine Latch’s positioning in the competitive SaaS landscape, setting Latch’s product suite as the go-to all-in-one solution for multifamily owners and operators.
• Elevate Latch brand positioning and visual identity, ensuring innovation and consistency across all platforms.
• Stay ahead of industry trends and the competitive landscape to ensure Latch’s marketing strategies are innovative and effective in driving market differentiation.
• Develop and monitor performance metrics to measure the success of marketing efforts, using analytics to drive continuous improvement.

Unified Communications

• Lead an integrated approach to PR, AR, internal communications, and crisis management, ensuring consistent and compelling messaging.
• Partner with the executive team to craft visionary narratives around smart home technology, operational intelligence, and technology trends.

Product and Customer Marketing

• Develop clear and compelling messaging that highlights the unique value of Latch’s suite of solutions for global brands and retailers.
• Lead competitive analysis and customer segmentation to identify opportunities and refine go-to-market strategies.
• Work closely with Product teams to align features and offerings with market demands and customer needs.
• Design strategies to showcase customer success stories, enhancing advocacy and engagement.
• Create and execute strategies to highlight customer success stories, leveraging Latch’s platform to drive advocacy and customer engagement.

Global Event Strategy

• Drive impactful event strategies, ensuring Latch’s presence aligns with business priorities.
• Collaborate with executives to craft keynote presentations that inspire audiences.

Team Leadership & Innovation

• Build and mentor a high-performing global team, fostering collaboration, creativity, and operational excellence.

Qualifications:

• You’re a transformational leader who thrives at the intersection of strategy, creativity, and technology. With a proven track record of driving growth in the tech industry, you’re ready to shape the future of one of the most recognized names in multifamily smart home. You bring 15+ years of corporate marketing expertise, particularly in property technology sectors such as smart home or AI. 
• You or those you work with would describe you as:
• Visionary Leader: An inspiring leader with a history of managing diverse teams and aligning cross-functional stakeholders toward ambitious goals. Your ability to influence at all organizational levels is exceptional.
• Exceptional Communicator: A storyteller who crafts compelling narratives, influencing audiences from customers to C-suite executives.
• Strategic Thinker: A data-driven marketer with exceptional ability to craft and execute impactful strategies that elevate brand presence and drive business outcomes.
• Growth-Minded Individual: You embody a commitment to innovation, customer-centricity and teamwork, aligned with Latch’s core values. 

Joining us means:

• Having teammates all over the world in the US, Argentina, Spain and Romania.
• Collaborating in a fast-paced environment where you can apply what you have learned in new challenges, and, more importantly, grow your career.
• Being encouraged to invent and innovate within your role and working in a company where calculated risk-taking is highly encouraged and thinking outside the box is a must.

We embrace diversity and strive to create an inclusive environment for all.

Attention Job Seekers: Beware of job scams!

Job scams are on the rise, and you should take steps to protect yourself in your job search. Here are some guidelines to help you stay safe if you are applying for a job with Latch or Door:

• Communications from Latch or Door will always come from @latch.com or @door.com. Do not accept a job interview invitation with Latch or Door from anyone who does not contact you through an email that comes from @latch.com or @door.com.
• Latch never interviews candidates via Skype or in writing where you do not see the interviewer. All of our interviews happen either by video or in person.
• We will never offer you a job based on a single conversation with someone claiming to be from our People organization. In all of our job interviews, you will always speak, by video or in person, with the hiring manager for the position.
• Do not share your sensitive personal information with anyone who purports to offer you a job at Latch or Door unless you verified that the offer is from Latch or Door (check email senders addresses). We will never ask you for your bank account information or your mother’s maiden name during the interview process.
• We will never ask you to purchase any equipment with a promise that we will reimburse you after you begin working for us.
• If you believe you were a victim of a job scam, you may report it to the FBI: https://www.ic3.gov/.