Socket

Head of Marketing

Posted 2 Days Ago

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Hiring Remotely in USA

Remote

Senior level

Blockchain • Software • Cryptocurrency

The Role

The Head of Marketing at SOCKET will develop and execute the overall marketing strategy, enhance brand identity, engage with the developer and user community, and lead a high-performing marketing team. This role requires a strong understanding of blockchain technology and the ability to communicate effectively to drive brand recognition and growth.

Summary Generated by Built In

About SOCKET

SOCKET is the first chain abstraction protocol. SOCKET was founded in 2021 with the mission to solve increasing fragmentation between rollups and chains.

Over the last 2 years, SOCKET has facilitated over $11bn in volumes. SOCKET is leveraged by the top protocols & applications in the space like Metamask, Coinbase, Rainbow Wallet, Zapper, Zerion, OpenSea, Aevo, Matcha & more

SOCKET is looking for an experienced and strategic Head of Marketing to lead our marketing initiatives. This role requires a deep understanding of the blockchain ecosystem, a proven track record in marketing leadership, and the ability to drive brand growth in a competitive landscape.

Role & Responsibilities

Develop and execute SOCKET’s overall marketing strategy, leading go-to-market for new partnerships, products, and ecosystem developments.
Shape and elevate SOCKET Protocol's brand identity within the blockchain industry.
Lead strategic positioning and create compelling content and narratives around chain abstraction and placing SOCKET as the thought leader.
Design strategies to grow and engage developer and user communities including both digital and real-world activations.
Position leadership and team members for visibility via conferences, podcasts, and media opportunities.
Cultivate relationships with KOLs, Media houses, and other stakeholders both globally and in specific regions to build SOCKET’s presence.
Build and manage a high-performing marketing team to drive results.
Collaborate with product, engineering, and business development teams for cohesive messaging.
Define, monitor, and report key marketing metrics to measure impact and guide decision-making.

Required Experience?

7+ years of experience in marketing, with at least 3 years in a leadership role within the blockchain or technology sector.
Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition.
Deep understanding of blockchain technology, decentralized applications, and the broader crypto ecosystem.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Excellent communication and storytelling abilities, with a talent for crafting compelling narratives.
Proficiency in digital marketing tools and platforms, including CRM software and web analytics.
Demonstrated leadership skills with experience building and managing teams

What you'll like about us

We have real scale - our product reaches millions of people in crypto and our users love us
No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
We are a team of builders- we’re always shipping
Good vibes - we are all team players that only want the best for each other and the company.
Remote Friendly - Enjoy the flexibility of remote work.