We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 17 markets.
We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let’s start with the role:
We are seeking a Head of Marketing to join our team! This role will lead to the Market Expansion, Branding construction, Strategic Partnerships and Customer Acquisition and Retention plans for the Betano brand in Brazil. You will be responsible for all performance channels and their main KPIs, leading the respective team.
You will be joining a friendly team motivated by a passion to drive the success of the Betano brand across channels.
As a Head of Marketing, you will:
- Develop and lead the execution of the marketing strategy for Brazil.
- Manage the annual marketing budget, ensuring cost-effective campaigns.
- Lead media campaigns, partnerships, digital marketing, affiliate marketing and performance marketing.
- Build partnerships with local influencers, media agencies, and sports entities.
- Ensure compliance with Brazilian regulations regarding advertising and promotions.
- Monitor key KPIs such as CAC, LTV, customer engagement, and brand awareness.
- Drive growth through data-driven campaigns, reducing CAC, and increasing LTV with personalized retention strategies.
- Strengthen the company’s position as a top betting operator via impactful sponsorships, partnerships, and brand-building initiatives.
- Optimize budget allocation and campaign performance to maximize ROI and scalability.
- Lead multi-channel digital strategies integrating online and offline efforts.
- Build, mentor, and retain a high-performing marketing team aligned with business goals.
- Ensure all marketing activities comply with Brazilian laws and industry standards.
What you’ll bring:
- A minimum of 10 years in marketing leadership roles, ideally in the betting, gaming, or sports entertainment industries.
- Proven track record in managing large-scale campaigns and partnerships.
- Experience with media management, brand construction, digital marketing, performance marketing
- Strategic and analytical thinking.
- Strong leadership and people management skills.
- Excellent understanding of the Brazilian market and consumer behavior.
- Proficiency in Portuguese and English.
Kaizen Gaming Perks
- 💸 Competitive pay & bonus scheme
- 👩⚕️ Private health insurance for you and your family
- 💰 Monthly meal allowance
- ⭐Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
#LI-Hybrid
#LI-Promoted
We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
Recruitment Privacy Notice
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What We Do
Kaizen Gaming is one of the biggest and fastest growing GameTech companies in the world. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world. We operate two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employ more than 2,200 people across three continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment. Why work with us Tech the Ride | Our Adventure We have made it our quest to shape and influence the GameTech industry globally. We Kaizeners move fast and make things happen: we imagine, develop and build with no limitations. Working here means getting the freedom to explore as you help us create the technology that powers entertainment. Pick #oneteam | Our Culture We each have a role to play in building a company culture we can all trust. We Kaizeners are open, direct and respectful; we support each other to reach our goals as #oneteam. Working here means facing challenges that inspire the team to be on its A-game to get the job done. Level up | Our Growth We know our hard work will take us places. We Kaizeners get plenty of opportunities to supercharge our potential as the company grows, overcoming challenges with the support of our colleagues. Working here means continually finding new boundaries to push and new career horizons to reach. Press Play on Potential! Join our #oneteam
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