Head of Marketing & Brand

rePurpose Global is the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis and support impactful environmental and social action.

We are a series-funded social enterprise and are backed by some of the world’s best investors. We have enabled over 350+ leading brands to measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale. Our efforts have led to the recovery of over 25 million kilograms of plastic waste from the environment to date, protecting vulnerable coastal regions across the world. In doing so, the organization has enabled the delivery of waste management services to millions of people for the first time, while positively impacting the lives of thousands of marginalized waste workers across the world.

We’re just getting started on our mission - the fight against plastic pollution is going to take everything we’ve got, and more. We are looking for entrepreneurial and passionate team members who thrive in a collaborative and purpose-driven environment. We invite you to join our 60+ member global team that is striving hard everyday to create a truly consequential company.

Role Overview

We are seeking a visionary Head of Marketing and Brand to lead our marketing efforts in pursuit of our mission to end plastic pollution. This role requires a dynamic leader who can blend strategic vision with tactical execution to drive marketing strategies that resonate with both decision-makers at businesses and end-consumers. 

Responsibilities:

• Strategic Brand Leadership: Craft and communicate a compelling brand narrative that differentiates rePurpose Global in the marketplace, aligning with our strategic goals and mission.
• Marketing Capability Building: Build and scale in-house marketing capabilities, owning key initiatives from concept through execution, including budget management and P&L responsibility.
• Integrated Marketing Campaigns: Develop and lead integrated marketing campaigns across all channels, ensuring alignment with our business objectives and brand voice.
• Digital and Channel Expertise: Exhibit deep understanding of digital marketing landscapes, optimizing our presence across traditional and emerging platforms to maximize engagement and ROI.
• Partnership Development: Identify and cultivate strategic partnerships to enhance brand visibility and market penetration. This includes negotiations and collaborations that align with our strategic goals.
• Team Development and Leadership: Hire, train, and lead a marketing team capable of executing complex campaigns and initiatives. Foster a culture of innovation, collaboration, and accountability.
• Data-Driven Decision Making: Utilize analytics to guide marketing strategies, assess campaign effectiveness, and drive continuous improvement
• Cross-functional Synergy: Collaborate closely with sales, product development, and customer success teams to create a unified approach to market penetration and customer engagement.

What We Are Looking For:

• Bachelor's Degree: A bachelor's degree in Marketing, Journalism, Environmental Science, Sustainability, or a related field is required. Advanced degrees or certifications in relevant areas are a plus.
• Proven Leadership: Extensive experience in a leadership role within marketing, demonstrating success in brand building and campaign management in a B2B environment.
• Strategic Vision and Execution: Ability to develop strategic marketing plans and execute them effectively across various industries and geographies, demonstrating a clear understanding of communicating to a diverse range of audiences (B2B & B2C) and marketing dynamics.
• Brand and Content Mastery: Strong branding experience with a proven track record in crafting compelling content and narratives tailored to business clients and stakeholders.
• Analytical Proficiency: Strong analytical skills with experience in utilizing business intelligence tools to inform marketing strategies and decisions.
• Digital Marketing Expertise: Proficiency in digital marketing, including SEO, PPC, email marketing, and social media, with a track record of optimizing channel performance.
• Collaborative and Influential: Excellent interpersonal and communication skills, capable of building relationships across functions and with external partners.
• Adaptability and Innovation: Agile in adapting to evolving market conditions and proactive in anticipating market trends and customer needs.
• Mentality: Hungry, capable, and ambitious with entrepreneurial spirit, with a persistent drive to better understanding how to amplify growth for rePurpose.

Remuneration:

• Competitive Compensation: Enjoy a highly competitive salary package based on your skills and experience. The compensation range for this role is $200,000 - $250,000. If this is out of your preferred range, we’d still encourage you to apply as we value the right fit over anything else!
• Performance-Based Incentives: Earn additional rewards as you achieve key milestones and contribute to our success.
• Employee Benefits & Wellness Funds: Access medical coverage, a wellness fund, learning opportunities, a laptop fund, and WeWork partnerships.

Location Preference:

The role is hybrid working, we are looking for the team members to be located at our head office in New York City, with weekly in-office days at our office at 1460 Broadway. We have a truly global team - with members across Miami, New York, Philadelphia, Los Angeles, London, Nairobi, Bangalore, Delhi, Mumbai, and Jakarta.