About Baton
We are a marketplace for buying and selling small businesses, and act as a trusted seller-side partner to help small business owners navigate the sale process with clarity and certainty, by reconciling financials and business data before listing. Buyers on the platform love the listing quality, the ability to underwrite a deal quickly, and move to negotiations. This enables us to out-perform the market by 10x.
We’re looking for people who take real pride in their work and are willing to stand up for customers, even when that means asking tough questions or sharing hard truths. Who are humble enough to look at data with an open mind, but ambitious enough to dream big when the opportunity presents itself.
We aim to build and maintain a team that's as diverse as the people who use our products. That’s why our hiring process looks at the whole person and their potential along with the skills and experience that jump off the screen.
Baton has raised over $15M and is backed by Obvious Ventures, Giant Ventures, Bloomberg Beta, Divergent Capital, WndrCo, Trust Fund and a syndicate of world-class investors.
About The Role
We are seeking a strategic Head of Product Experience (Design) to lead the team responsible for shaping and designing how our users experience Baton. This role will be responsible for shaping the complete user experience on our platform for both buyers and sellers. This leader will oversee all elements that contribute to the user journey, ensuring consistency and excellence across product design, brand, and communication.
As Head of Product Experience (Design), you will collaborate with cross-functional teams to create a seamless and engaging user experience across all touchpoints. You will bring a deep understanding of user-centered design, customer behavior, and product strategy to elevate Baton’s platform and contribute to our mission of transforming the small business market.
On a day-to-day basis, you will...
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Define and lead Baton’s user experience across product, brand, product management, and copy.
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Shape the marketplace experience to align with business goals and user needs.
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Work with peers to drive user engagement, growth, and conversion through the customer lifecycle.
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Mentor and lead a cross-functional team of designers, product managers, and copywriters.
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Develop user experience standards for consistency across products and communications.
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Leverage user research to optimize the experience continuously.
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Collaborate with engineering, sales, and support to ensure a smooth user journey.
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Drive product vision execution, balancing buyer and seller needs.
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Communicate strategies to leadership, showcasing the value of user-focused design.
About You
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Proven experience in a senior leadership role overseeing Product, Design, and/or Brand functions, preferably at the Head/Director level or higher.
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Demonstrated expertise in user experience design, product management, and brand strategy within a digital platform or marketplace.
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Strong portfolio showcasing successful projects that integrate design, product management, and copywriting to create a cohesive user experience.
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Exceptional leadership skills with a track record of building and leading high-performing cross-functional teams.
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Proficiency in design tools like Figma, Adobe Creative Suite, and familiarity with Agile product management methodologies.
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Strong analytical and problem-solving abilities with a passion for creating user-first products.
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Experience in a two-sided marketplace or platform business is a strong plus.
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Excellent communication and presentation skills, with the ability to influence at all levels of the organization.
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A passion for supporting small business owners and improving the process of buying and selling businesses.
This role is based in New York City, and you'll join our team in the office 4 days per week. If this sounds like you, we'd love to hear from you!
Benefits
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Employer-contribution for all healthcare options
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401k plan / short-term disability
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Unlimited PTO and 10 mandatory vacation days
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On-demand mental health support from Spill
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In person team off-sites multiple times a year
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Apple laptop of your choice
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Parental leave program
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The opportunity to make a meaningful impact on the lives of small business owners and their communities
Top Skills
What We Do
Baton is a marketplace for small business sellers and buyers.
Baton supports any small business by getting them to a successful sale on the first trusted and transparent platform in the industry. We empower owners with the right information upfront and then match them to serious buyers who see verified company data on our platform.
Managing a small business is complicated. Even though small businesses make up more than half of the US economy, it's hard to get reliable data. How can anyone be expected to sell their small business if there’s no standard for figuring out what a small business is worth?
We built Baton to unlock small business data for everyone. Owners use our platform to instantly get a more accurate valuation using public data and their own financials.
We believe every small business owner deserves the support they need to take their next step. That journey starts with Baton.
Baton is backed by Giant Ventures, Bloomberg Beta, and a syndicate of world-class angel investors.
