Head of DTC Ecommerce
The Company:
VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.
COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony.
With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.
That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.
Check out our brands:
levoit.com | cosori.com | etekcity.com
What you will do at VeSync:
1. Build and Optimize DTC Ecommerce Business
Lead the strategic vision, development, and execution of the brand’s DTC e-commerce.
Collaborate with cross-functional teams (marketing, operations, retail and Amazon) to ensure alignment and smooth execution.
Build and optimize infrastructure to ensure a seamless, user-friendly online shopping experience.
Develop and maintain tools, systems, and processes to enhance website functionality, performance, and scalability.
2. Drive Revenue Growth and Customer Acquisition
Develop and execute strategies to achieve revenue, profit, and conversion rate targets.
Lead initiatives for customer acquisition, retention, and lifetime value optimization through digital marketing, promotions, and personalization.
Monitor performance metrics such as website traffic, conversion rates, cart abandonment, and user engagement to identify growth opportunities.
3. Enhance Customer Experience
Own the customer journey on the brand website, ensuring an exceptional, consistent, and seamless experience from browsing to checkout.
Implement personalization, user experience (UX), and content strategies to enhance customer satisfaction.
Leverage data-driven insights to continuously improve website performance and adapt to evolving customer needs.
4. Lead Category and Product Launches
Collaborate with marketing, product team, GTM team and any other teams to manage category and product launches on the DTC platform.
Develop launch strategies, product pages, and marketing content tailored to the online audience.
Drive initiatives to ensure the successful rollout of new products and campaigns on the website.
5. Omnichannel Integration
Leverage the health and wellness brand focus to create cohesive customer touchpoints across platforms.
Align the DTC strategy with overall omnichannel marketing initiatives.
Ensure a seamless connection between the DTC website, social media, email marketing, and other digital channels.
6. Data Analytics and Performance Measurement
Define key performance indicators (KPIs) and metrics to measure success and guide decision-making.
Use analytics tools to track and report on e-commerce performance, identifying areas for improvement.
Build predictive models to forecast revenue and customer trends.
7. Team Leadership and Development
Build and lead a high-performing e-commerce team, fostering collaboration and innovation.
Manage partnerships with external vendors, agencies, and developers as needed.
Cultivate a culture of ownership, proactiveness, and result-driven performance.
Website Revenue Growth
SEO of the Website, or traffic source
Lead generation
Conversion Rate
Cost per Acquisition (CPA)
Customer Retention and Lifetime Value (CLTV)
Website Traffic and Engagement
Cart Abandonment Rate
10+ years of experience in DTC e-commerce, with a proven track record of managing and scaling brand websites.
Experience with health, wellness, or consumer electronics brands is a plus.
Deep technical knowledge of e-commerce platforms (e.g., Shopify) and analytics tools (e.g., Google Analytics, Hotjar).
Expertise in SEO, UX/UI, and digital marketing best practices.
Proven ability to lead and manage teams, collaborate with cross-functional teams, and work with external vendors and agencies.
Strategic and tactical skills to combine strategic vision with hands-on execution to deliver measurable results.
Data-driven mindset with strong analytical and problem-solving skills.
Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
Proactive, results-driven with high ownership and commitment.
Customer-focused with a passion for enhancing the online shopping experience.
High integrity and humility, with a proactive and ownership-driven approach.
Growth mindset with a desire to innovate and continuously improve.
Strong communication and collaboration skills across all organizational levels.
Collaborate with a global leadership team and talented professionals across multiple functions.
Location: This is an on-site, office-based role in Tustin, CA.
Salary: $165,000+ Annually
100% covered Medical/Dental/Vision for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
Generous Sick + Vacation policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen
Top Skills
What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment.
By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories.
Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive.
With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment.
Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
