Head of Demand Generation

Posted 14 Days Ago
Be an Early Applicant
New York, NY
180K-225K Annually
Senior level
Fintech • Payments • Software • Financial Services
The Role
Lead demand generation strategy and execution, manage SDR team, and optimize campaigns for pipeline growth in fintech.
Summary Generated by Built In

About Rutter

Rutter is the leading B2B2B unified API company, enabling fintechs and banks to seamlessly integrate with SMB financial data. Our platform powers the next generation of embedded finance by providing integrations across accounting, commerce, HRIS, CRM, banking, and more—helping fintech companies build financial products that save SMBs time and money.

Our mission is to power the solutions that help SMBs thrive — by making it faster, easier, and more reliable for fintechs to access and sync SMB customer data.

We're backed by top investors, including Andreessen Horowitz (a16z), Y Combinator, Basis Set Ventures, Haystack, and Mischief Capital.

We’re trusted by a top 10 U.S. bank, a top 3 global digital payment processor, and fintech leaders like Mercury, Payoneer, and Airwallex.

About the Role

We're hiring a demand-focused leader to take full ownership of pipeline generation — from strategy to execution. You’ll manage our SDR team, lead outbound and ABM programs, own campaign performance, and refine Rutter’s messaging and website. You’ll work closely with sales, partnerships, and founders to build qualified pipeline across fintech and financial services.

This is an in-person NYC role based in Flatiron Manhattan — fast-paced, collaborative, and high-impact.

What You’ll Do

  • Own pipeline strategy across outbound, paid, ABM, content, and field

  • Manage SDRs and scale outbound using Clay, Unify, Outreach, and HubSpot

  • Launch multi-channel campaigns and co-marketing programs with partners

  • Lead field marketing — events, roundtables, and conferences

  • Own messaging and conversion on our website (Webflow + Amplitude)

  • Track, report, and optimize funnel performance and ROI

What We’re Looking For

  • 5–8+ years in B2B demand gen or growth — with Series A / early-stage experience

  • Proven track record owning pipeline and managing SDRs

  • Hands-on with outbound, paid acquisition, ABM, and field marketing

  • Clear communicator and operator — thrives in fast-paced, high-ownership environments

  • Skilled with Clay, Unify, Webflow, HubSpot, Outreach, and LinkedIn Ads

  • NYC-based and excited to be in person

  • Bonus: Passion for fintech and building for technical buyers

Why Join Rutter

  • Big mission: Powering the solutions that help SMBs thrive

  • Strong traction: Trusted by major banks, global fintechs, and high-growth startups

  • High ownership: You’ll define how we scale demand and grow revenue

  • Compensation: OTE of $180,000 to $225,000 plus market-leading equity & benefits

Top Skills

Amplitude
Clay
Hubspot
Linkedin Ads
Outreach
Unify
Webflow
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The Company
HQ: New York City, New York
26 Employees
On-site Workplace
Year Founded: 2021

What We Do

Build integration once to read and write to 40+ commerce, accounting, and payment platforms with a Universal API.

We provide domain expertise and the most flexible, customizable, and in-depth integration features that help companies serve the most complex needs of their customers.

Trusted integration partner for leading fintech & commerce companies, including Ramp, Mercury, Airwallex, Parafin, Wayflyer, and more. Forward-looking companies chose Rutter to build the best products in SMB lending, expense management, AP/AR automation, shipping & fulfillment, marketplaces, and many more.

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