Head of Customer Marketing – On Trade

Job Description :

Head of Customer Marketing – On Trade

Location: Dublin

About Us

At Diageo, we are proud to be the world’s leading premium drinks company, with an outstanding portfolio of brands including Guinness, Rockshore, Hop House 13, Carlsberg, Tanqueray, Baileys, Captain Morgan, Roe & Co, and many more.

We believe in celebrating life every day, everywhere. Our culture is built on inclusivity, creativity, and bold thinking. We want people who are passionate about our brands, excited by the opportunity to shape the future of our business, and eager to make an impact in a fast-paced, dynamic industry.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

As Head of Customer Marketing – On Trade, you will lead the team responsible for driving the success of our iconic beer and spirits brands in pubs, bars, and restaurants across Ireland. Your goal will be to create and execute brilliant customer marketing plans that bring our brands to life and ensure they are front of mind for both customers and consumers.

A key part of this role is embracing digital innovation. You will help transform how we engage with customers through data-driven insights, e-commerce, digital activations, and online trade platforms—ensuring Diageo is always ahead of the curve.

This is a fantastic opportunity to be at the heart of a world-class commercial team, working closely with sales, brand marketing, and external partners to create exciting experiences for customers and consumers alike.

What You’ll Be Doing

• Lead and inspire the On Trade Customer Marketing team to deliver exceptional brand activations in pubs, bars, and restaurants.
• Put digital at the heart of our customer marketing strategy—leveraging online platforms, trade e-commerce, and digital tools to drive growth.
• Work closely with sales teams to ensure our brands show up brilliantly across all customer touchpoints.
• Develop creative, insight-led campaigns that engage customers and influence consumer choice.
• Manage budgets and track performance, ensuring every activation delivers real commercial impact.
• Build strong relationships with key customers, external agencies, and trade partners to drive collaboration and success.

What We’re Looking For

We’re looking for a strategic, creative, and entrepreneurial leader who can think big and make things happen. If you are passionate about brands, digital innovation, and customer engagement, this could be the perfect role for you.

Key skills and experience:

• Experience in customer marketing, brand marketing, or sales within FMCG, alcohol, or hospitality industries.
• A digital-first mindset—comfortable using digital tools, platforms, and data to enhance customer engagement.
• A natural problem-solver who thrives in a fast-paced environment and is excited by new challenges.
• A collaborative leader who enjoys working with cross-functional teams and external partners.
• Strong commercial awareness and experience managing budgets and measuring campaign success.
• A self-starter who takes initiative and is always looking for ways to innovate and improve.

Why Join Us?

• An exciting and influential role at the heart of Diageo’s commercial strategy.
• The chance to work with world-class brands and shape the future of On Trade marketing in Ireland.
• A supportive and inclusive culture where your ideas and contributions will be valued.
• Flexible working options to help you balance work and life.
• A competitive salary, bonus scheme, and great benefits—including wellness initiatives and career development opportunities.

Our Commitment to Diversity & Inclusion

We know that to be the best, we need the best people. That means fostering a workplace where everyone feels valued, included, and empowered to succeed—regardless of background, gender, or experience.

We are committed to flexible working, and we welcome applications from all candidates. If you need any adjustments during the application process, please let us know.

Interested? Apply now and be part of shaping the future of Diageo Ireland.

Worker Type :

Regular

Primary Location:

St James Gate

Additional Locations :

Job Posting Start Date :

2025-02-07