About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Head of Brand Marketing is responsible for planning, developing, implementing and managing the overall THG Experience Portfolio Marketing Strategy, including Hale Country Club & Spa, King Street Townhouse Hotel, and King Street Hotel Gym & Spa.
Main Responsibilities
- Provide leadership and expertise to drive long term brand marketing strategy and vision for each property under the THG Experience portfolio.
- Lead team on brand strategy from ideation to launch. Develop and evolve cohesive brand identity and messaging.
- Develop and execute comprehensive marketing strategies to drive brand awareness and brand consistency and that supports business goals including customer acquisition, and revenue growth.
- Develop multi-channel programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results.
- Lead the execution of marketing projects from start to finish, leveraging internal support, customer communication, and driving collaboration across business units. This may include projects such as overseeing website and app developments
- Support and review the creation of content across all mediums, with hands on creative involvement.
- Collaborate with cross-functional teams to identify target audiences, market trends, and competitive landscape to inform marketing initiatives.
- Oversee the creation and execution of compelling marketing campaigns across various channels, including digital, social media, e-mail, content marketing, and video.
- Generate new strategies and tactics to drive awareness of the THG Experience portfolio and drive customers to our properties.
- Lead annual/monthly planning and strategy meetings to foster collaboration across multiple teams and keep projects on track. Develop data sets on ROI of marketing efforts and make recommendations according to findings.
- Monitor and report on key marketing metrics, providing regular performance analysis and recommendations for improvement.
- Stay up to date with industry trends, emerging technologies, and best practices in marketing to drive innovation and competitive advantage.
- Continuously evaluate and optimize marketing processes and workflows to streamline operations and enhance efficiency.
- Ensure all aspects of marketing are on brand, consistent, focused on customer outcomes, and employ best marketing practices.
- Identify trends and insights and optimize spend and performance based on the insight.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and client touch points.
- Other tasks or duties as assigned.
Knowledge/Experience/Technical Skills/Behaviours
Essential Skills:
- Ability to lead a team to deliver a shared mission
- Ability to prioritise and structure work delivery
- Excellent communicator – can give clarity and set direction
- Strong commercial awareness about the industry
- Exceptional writing and editing skills
- Critical thinker and problem-solving skills
Essential Behaviours:
- Strong leadership skills
- Passionate about never being ordinary
- Team worker – able to collaborate across functions
- Ability to think outside of the box
- Organised
- Assertive
- Pro-active and positive ‘can do’ attitude
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Top Skills
What We Do
THG (www.thg.com) is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.
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