Head of B2B Content (FTC)

Fixed-term contract - maternity cover
The Role
The Head Of B2B Content is accountable for creating and delivering the brand strategies of our B2B brands. They sit on both the Brands and B2B Leadership teams and contribute to the strategies of the department and the division.
The Head Of B2B Content will lead the development of our brands by building their reputation and profile in the market, generating and publishing creative content ideas, and shaping and executing a successful audience strategy.
They will manage and recruit best-in-class Editors to lead the execution of the brand strategies and work effectively with key stakeholders in commercial, marketing, product and tech teams.
The objectives for the role will be to grow audience and engagement among our target audiences and support our commercial divisions with relevant, high-intent traffic.
What we're offering you:

• Competitive holiday benefits (25 days a year paid holiday, plus 8 bank holidays)
• Work from anywhere for 2 weeks a year
• Life Assurance to protect your loved ones
• Summer hours
• Benefits allowance for health, dental, and vision coverage
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• Free breakfast when in the office

Our Team
The Brands team is responsible for growing the organic traffic of brands such as The Eco Experts, Expert Market, Startups, Tech.co, Expert Reviews and Website Builder Expert.
The department consists of:

• Content team - responsible for creating and delivering a high-quality content strategy that meets organic traffic and conversion targets, and delivers a trusted and unique brand experience.
• Audience team - responsible for delivering audience development strategies that grow the reach and visibility of MVF's brands. The team comprises SEO and Campaigns (link acquisition) teams.
• Insights team - responsible for conducting in-depth research into key subject areas and target audiences, with the aim of building brand authority and trustworthiness as well as key client relationships.

Responsibilities
Strategic

• Develop a deep understanding of the target audience and market trends.
• Collaborate with the B2B Leadership to create a B2B brand strategy that caters for audience needs and supports our business growth objectives.
• Deliver the B2B strategy with the support of Editors and content teams
• Collaborate with other leaders and functional teams (Content, SEO, CRO & Tech) to deliver and communicate the roadmap for the brands to the business

Leadership and Management

• Ensure the team understands and delivers the brand and content strategy.
• Lead, direct and motivate the brand editors, setting clear goals and objectives
• Contribute to a strong, positive culture at MVF, to attract, motivate, develop and retain talent
• Drive momentum across teams and projects and facilitate clear communication between contributors

Operational

• Overall ownership of content strategy for B2B brands and B2B roadmap
• Monitor performance and progress of initiatives
• Responsibility for key performance indicators for the brands
• Reporting of B2B performance at Barometer meetings/MBRs

Skills & Experience

• Leadership experience as an Editor of B2B brands
• Demonstrable experience of building audience on a digital platform
• Strong understanding of SEO
• Social media strategy and audience development experience
• Good working knowledge of Google Analytics and relevant search/analytics tools
• Great communicator
• Background in content creation for a media brand would be an advantage

What Success Looks Like:

• Most effective levers to accelerate growth identified and actioned
• Content strategy drives increased volumes of high-value traffic
• Brand performance meets or exceeds targets
• The long-term brand vision is well balanced with short-term performance
• A motivated team delivering high output

Our Ideal MVFer:

• Content strategy experience, with significant time in a leadership role
• Track record of developing innovative original content
• Experience managing a website and growing organic traffic and revenue
• Deep understanding of many types of content - product reviews, how-to guides, breaking news, features, investigative, trends etc.
• A good understanding of organic search, email and social media strategy
• Demonstrable experience of working collaboratively - and successfully - across departments, including Product & Tech, Data, Sales, Marketing, Outreach & PR
• Ability to interpret data, audience insights and analytics to inform coverage decisions and meet goals
• Highly driven and motivated