Head of Ads Product, Rome2Rio (m / f / d)

Company Description

About Rome2Rio

www.rome2rio.com | Discover how to get anywhere

At Rome2Rio, our mission is to empower travelers to get from A to any B. We make it easy for users to compare routes across flights, trains, buses, ferries, and driving, providing everything they need to discover, plan, and book their journey. Behind the scenes, we tackle complex routing challenges, process massive datasets, and optimize search performance to deliver fast, reliable results to millions of travelers worldwide.

As Rome2Rio continues to grow and expand the partnership with Omio, we're building a new Europe-based Ads Product team to develop innovative advertising solutions that enhance our platform while providing value to both users and partners. This team will collaborate closely with both our Melbourne headquarters and Omio's Berlin teams.

About Omio

Omio's vision is to enable seamless travel for people anywhere, in any way. We are bringing all global transport options into a single distribution system to create magical end-to-end consumer journeys. 

With Omio, you can easily compare and book trains, buses, ferries, and flights across Europe, the US, and Canada using a single search on your mobile, app, or desktop. Omio aims to simplify travel planning by providing transparent pricing and easy booking, making it a flexible and personalised experience. 

Omio is the largest source of inventory, working with over 1000 suppliers across 39 countries. Our portfolio also includes Rome2Rio for global discovery, while Omio powers ticketing and journeys, attracting over 900 million users annually. 

Our offices are located in Berlin, Prague, Melbourne, Brazil, Bangalore, and London. We are a growing team of over 400 passionate employees from more than 50 countries who all share the same vision: to create a unified tool to help travellers reach almost any destination in the world.

Job Description

As the Head of Ad Product at Rome2Rio, you’ll play a pivotal role in scaling our advertising and monetisation efforts during a key phase of growth. You’ll lead the strategy, development, and performance of our ad products — connecting travellers with the right partners while driving long-term commercial value. This role is instrumental in shaping Rome2Rio’s next chapter as we expand our business model and deepen our value to users and industry partners alike.

You’ll be part of the leadership team, reporting directly to the CEO, and working closely with peers across product, sales, engineering, data, marketing, and design to deliver innovative and sustainable monetisation solutions.

Key Responsibilities:

Strategic & Product Leadership

• Define and drive the vision, roadmap, and performance of our advertising and monetisation product suite.
   
• Contribute to company-wide strategic planning and help shape the commercial direction of Rome2Rio.
   
• Partner with the Head of Consumer Product to build a cohesive, user-centric product strategy across both consumer and commercial experiences.
   
• Develop scalable ad solutions that serve the needs of both travellers and advertisers — from native placements to sponsored integrations and beyond.

Ad Product Scope

As Head of Ad Product, you’ll oversee the strategy and development of a range of advertising solutions, including:

• Sponsored Listings – Promote travel operators and partners directly within user search results.
   
• Display Advertising – Drive performance and awareness through programmatic and direct-sold display campaigns.
   
• Targeting & Audience Segmentation – Leverage first-party travel intent data to deliver relevant experiences for advertisers and users.
   
• Ad Platform Tooling – Develop scalable internal tools, campaign management systems, and reporting dashboards to support commercial operations.
   
• Measurement & Attribution – Define frameworks for campaign success and work with Data and Engineering teams to build transparent reporting.
   
• Privacy-First Monetisation – Ensure compliance and innovation as the advertising landscape shifts away from third-party cookies.
   

Product Management & Execution

• Oversee the product management of all advertising and monetisation initiatives.
   
• Bring strong domain expertise to inform product design, prioritisation, and go-to-market strategies.
   
• Establish and monitor KPIs to evaluate product impact, revenue performance, and user experience outcomes.
   
• Balance short-term monetisation wins with long-term strategic value creation.
   

Cross-Functional Collaboration

• Work closely with Sales, Commercial, and external partners to align product initiatives with market demand and revenue opportunities.
   
• Collaborate with Consumer Product and Engineering to ensure seamless integration of advertising across the user journey.
   
• Act as a key partner to internal stakeholders, helping prioritise and deliver impactful features, campaigns, and platform improvements.
   

Team Leadership & Culture

• Lead, mentor, and grow a team of high-performing Product Managers.
   
• Foster a culture of learning, collaboration, feedback, and innovation.
   
• Champion a strong product craft and ensure clear development pathways for your team.
   
• Support performance reviews and professional development across the team.
   

Decision-Making & Innovation

• Identify and evaluate new monetisation opportunities based on market trends, user behaviour, and data insights.
   
• Make sound decisions using a mix of qualitative and quantitative reasoning.
   
• Anticipate challenges and proactively develop strategies to address them.
   

Quality & Compliance

• Ensure ad products meet high standards of reliability, usability, and scalability.
   
• Stay ahead of industry regulations and ensure compliance with privacy, data, and ad tech best practices.

Qualifications

• 8+ years in product leadership roles, with significant experience in advertising or monetisation products.
• Proven success building and scaling ad platforms, ideally in consumer tech or travel.
   
• Deep understanding of ad tech, monetisation models, and the programmatic ecosystem.
   
• Strategic thinking with a bias for action and results.
   
• Experience managing cross-functional teams and partnering with Sales or Commercial functions.
   
• Strong leadership, communication, and stakeholder engagement skills.
   
• Passion for solving complex problems in user-centric ways.

Additional Information

What’s in it for you? #LifeAtOmio

This role offers the opportunity to work on-site at Omio’s vibrant Berlin office, where you’ll be part of a mission-driven, high-energy team.

Key benefits include:

• Annual travel benefits to support your adventures and align with our mission.
• Education bonus, including two days off annually for professional development.
• An extra day off on your birthday to celebrate your special day.
• Fitness memberships with Urban Sports Club to keep you active and support your physical well-being.
• Employee Assistance Program offering mental health support and resources.
• A pet-friendly office, so you can bring your furry friends to work.

Intrigued? Apply below in English.

Additional Information

Diversity makes us stronger 

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender identity, age, or disability.

Join us at Omio and help shape a welcoming, efficient workplace that inspires both employees and guests every day.

Recruitment scams: Important notice

Protect yourself from scammers, Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind of potential scammers impersonating Omio recruiters (mainly via a global professional networking site, and messenger app's).

Remember, Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected]. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.

www.omio.com/corporate/jobs