Head of Ad Monetization

Posted 9 Days Ago
Be an Early Applicant
France
Senior level
Gaming • Software
The Role
As the Head of Ad Monetization, you will develop and implement a comprehensive ad monetization strategy for a gaming portfolio, optimize ad placements, manage partnerships with ad networks, and utilize data analytics to enhance revenue growth while ensuring player satisfaction. You will lead a team to innovate mobile game monetization strategies collaboratively.
Summary Generated by Built In

Description

Welcome to Homa, the gaming technology lab that is taking the industry by storm! Our team of over 230 people, hailing from more than 35 different countries, is dedicated to empowering mobile game creators worldwide to bring their creative ideas to the top charts.

Our Homa Lab platform offers a comprehensive suite of cutting-edge tools that allow developers to stay on top of the latest trends, test new features in real-time, and easily distribute and monetize their games. Our success speaks for itself - our apps have been downloaded 1.8 billion times!

Since our inception, we have raised $165 million in total from prominent investors, including Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures, and Bpifrance. We have also received support from renowned business angels, such as the founders of King, Sorare, and Spotify.

But what truly sets Home apart is our team. We are a diverse group of individuals from different backgrounds, countries, and cultures, all driven by a shared passion for taking over the gaming industry. Our team is rapidly growing, attracting industry veterans eager to help us deliver the next generation of Homa’s games. Joining Homa means becoming part of a dedicated team creating innovative and high-performing games for players worldwide.

If you're ready to take your career to the next level and make a real impact in the gaming industry, then Homa is the perfect place for you. Join us and let's create the future of gaming together!

Role and Missions — What you will do 🚀

As the Head of Ad Monetization at Homa, you will own the ad monetization strategy for our entire game portfolio, ensuring that we strike the right balance between revenue generation and player retention. Your leadership will directly influence how players interact with ads in our games, and you will collaborate across teams to drive results.

This is a high-impact role where you’ll lead a team of specialists, working together to push the boundaries of mobile game monetization. If you’re passionate about optimizing ad experiences and driving meaningful revenue growth, Homa is the perfect place for you to thrive!

Here’s what you’ll be responsible for:

  • Ad Monetization Strategy: Take full ownership of defining and implementing a robust ad monetization strategy that maximizes revenue without compromising the player experience. Your goal will be to seamlessly integrate ads into gameplay, maintaining engagement and satisfaction.
  • Ad Inventory Optimization: Oversee the placement, frequency, and types of ads (rewarded, interstitial, banners, etc.) within our games. Your ability to optimize ad inventory will be crucial to driving revenue while ensuring the ads complement the gameplay.
  • Partnership and Vendor Management: Build and maintain strong relationships with ad networks, mediation platforms, and other third-party partners. You'll lead negotiations, test new ad formats, and troubleshoot any issues to continually enhance our ad strategy.
  • Data-Driven Decision Making: Leverage data and analytics to track performance metrics such as eCPM, fill rate, and ARPDAU. Use these insights to drive constant optimization and ensure our ad monetization efforts are aligned with business goals.
  • Cross-Functional Collaboration: Work closely with data, user acquisition and product teams to integrate ad placements seamlessly into gameplay. Your collaborative approach will ensure ad strategies align with our overall product vision and player experience goals.
  • Experimentation and Innovation: Run A/B tests and other experiments to refine ad placement strategies, formats, and creatives. Your willingness to innovate will be key to finding the most effective ad configurations for each of our games.
Requirements

If you’re creative, ambitious, and up for taking over the industry, we want you on our team! We are also looking for:

  • Ad Monetization Expertise: At least 4 years of hands-on experience with mobile ad models (rewarded, interstitials, banners) and mediation platforms like AdMob or IronSource. You know the intricacies of monetizing mobile games.
  • Leadership & Collaboration Skills: You’ve managed ad monetization teams, led ad strategies, and worked cross-functionally with product, design, and user acquisition teams to align monetization efforts with overall business goals.
  • Data-Driven Decision Making: Proven ability to analyze key monetization metrics such as eCPM, fill rate, and ARPDAU, and optimize performance to drive revenue growth.
  • Ad Networks & Programmatic Savvy: Strong familiarity with ad networks, real-time bidding, waterfall management, and programmatic strategies to enhance ad performance.
  • A/B Testing & Optimization Expertise: Extensive experience running A/B tests to determine optimal ad configurations, placements, and creatives, ensuring continuous improvement in monetization performance
  • Game Design Awareness: You understand how to seamlessly integrate ads into gameplay without disrupting the player experience and can collaborate with game design teams to do so.

Our Culture—Who we are🪐

At Homa, we are building a community of brilliant talents. We believe that true innovation comes from diversity and collaboration, and that's why we prioritize brainpower and determination over formal education. So if you have the talent, energy and motivation, there is no obstacle to your success here.

As the creative experts behind the platform, we provide developers with the data they need to bring their ideas to life. Our team lives by three central values that guide everything we do:

Ambition: we're not afraid to tackle difficult challenges and set our goals extremely high. We're on a mission to revolutionize an industry dominated by well-established companies, and we won't stop until we succeed.

Humility: we leave our pride & ego aside. We are always ready to lend a helping hand, celebrate each other's successes, and learn from our failures. As Mr. Lamar said, "Sit down. Be humble."

Curiosity: we keep our minds open and never stop learning. We believe that questioning everything is the best way to stay ahead of the curve, and we encourage all our team members to stay curious and never stop exploring new ideas.

At Homa, you'll be challenged, supported, and inspired every day, and we can't wait to see what you bring to the table.

Benefits

While success is its own reward, here are some of the benefits that come with working at Homa:

  • We offer essential benefits in France and specific locations, including health insurance, meal vouchers, public transport subsidies, childcare benefits, and life insurance
  • If you're interested in working from our newly renovated Paris HQ with a rooftop garden and WeWork amenities, we have a desk waiting for you
  • You will be working in English with our international team of top-tier talents from 35+ countries
  • You will have bi-annual reviews with your manager to reflect on your performance, celebrate wins, and receive constructive feedback
  • You will be able to attend diverse team events and Workations (the famous company-wide Homa trip).

The Company
HQ: Paris
539 Employees
On-site Workplace
Year Founded: 2018

What We Do

Homa is a gaming technology lab that gives game creators the data-driven tools and human expertise needed to turn their creative ideas into commercial hits. By smashing the odds with data, Homa is the cheat code supercharging developer fortunes. It’s a full-on game changer for game makers.

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