GTM Manager Rural

Job Purpose

The primary purpose of a GTM Manager Rural in Haleon is to design, develop and deliver the Go to Market strategy & plans for India. This includes identifying and pursuing product go-to-market process, plan timelines, launch scenarios, pricing and promotions, undertake constant competitor analysis. Develop a detailed knowledge of the markets’ actual needs and create and implement solutions.

The role will also work closely with other regional team and member of Commercial Excellence team to both draw inspiration and get their expertise/support to build and execute future thinking for the geography. The expectation is also to envisage to incubate business ideas for future hence the incumbent must come with strong business and growth mindset with both current and future business perspective.

Key Responsibilities

The role has the following key deliverables:

• RTM Plan: -

  • Putting up right ways and plan for Spoke expansion in Rural for the upcoming years by state

  • Ideal HUB requirement both from coverage and invest point of view

  • Alternate ways to reach to Rural consumers/customers across India that is innovative

  • Making inroads into wholesale channel in Semi-urban and Rural

• Right ways of working-

  • Manpower planning for all India across all levels and support it with business plan

  • TSE, DSR, USR ways of working, PJP planning etc.

  • Right Span of control of DSR/USR

• Automation-

  • Digital coverage of Rural and creating a heat map across district in India

  • Ways of working to be digitized for DSR/USR including PJP/Travel etc.

  • Get all program partners on to a digital platform to digitize target setting, communication, payout etc.

• Organic Growth-

  • Plans to drive same store growth for the geography

  • Mandi activation to drive preference for our brands

• Managing Cost to Serve: -

  • Trade Spends Management

  • Premia plan and appropriate growth aspiration

  • Optimize cost of serve of 3P {DSR/USE}

  • Hub Freight to be optimized

• Unlocking support for the region: -

  • Drive great stakeholder management with all concerned stake holders e.g. Supply, marketing, customer marketing, Display team etc. to enable all the plans for the year

Knowledge/Education Required

Minimum Level of Education Required

MBA – General Management / Business Management

Why is it required?

The incumbent would be required to plan yearly business, provide long term forecast, manage spends and ensure ROI.

Ability to make decisions based on analytics and tools to keep the business in course.

Previous Experience Required

5+ years of which at least 2 years will be as a first line sales manager in consumer industry. Knowledge of Rural working and knowledge of Rural demand generation is mandatory and building a new go to market knowledge is preferred.

What we offer:

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy and effort. So, we look to reward your contribution with a benefits package that includes but not limited to:

• Annual bonuses that reflect Haleon’s performance 
• Hybrid@Haleon – our philosophy to hybrid work and supporting individuals work/life balance 
• Childcare support – we offer enhanced maternity and paternity paid leave options for those important times as well as child care options 
• Life Insurance and Private Medical Package – with additional preventive healthcare services for employees to provide protection and piece of mind 
• Health and Wellbeing - programmes that take care of you physically and mentally 
• Development Opportunities - future-ready training, so your skills are always up to date

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.