Growth Specialist

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

Cho Tot Marketing team is a full-stack team that can deliver strategic planning, creative ideas and proficiency in execution. We work closely with other business teams to achieve business goals through innovative growth initiatives and communication campaigns. 

When you will be a part of the Marketing team, you will have a chance to work with our experienced marketers who have a strong expertise across functions of Growth and Marketing as branding, digital, growth, and commercial. Join all steps of a Growth campaign from finding the actionable insight, building a big idea, developing the communication plan, and optimizing each channel. Even more, we are together to create effective growth loops to deliver value to daily million Vietnamese users.

We are looking for a user-focused Growth Specialist to join us in order to maximize the user’s success for buyers while also strengthening our user growth engine.

Job Description

• Planning & executing the growth initiatives focus on Engagement & Retention. Utilizing the engagement platform to optimize user journeys. Manage and develop automation campaigns to deliver user’s success at large scale.

• Taking ownership of go-to-market plans for key features. Actively experiments and conducts A/B testing to improve feature performance.

• Responsible for ad-hoc analysis and relative dashboard in order to monitor metrics that matter (MTMs). Running user research & survey. Conducting user's behavior analysis. Extract valuable insights to inform plans & strategies.

• Collaborate with the product, data team to enhance internal solutions that can enable growth engines. Work closely with Marketing sub-teams (e.g. SEO, Digital, Brand, Creative) to ensure cohesive and impactful campaigns.

• Handle other ad hoc projects as assigned by the supervisor.

Qualifications

Experience:

• Minimum +2 years of experience working in Growth Marketing, Product Marketing.

• Planning, Data story-telling, great written and verbal communication skills.

• Data analytic skill, familiar with LookerStudio, PowerBI. Having experience in SQL is a plus.

• Experience in CRM or Engagement platforms (example Braze, Insider, CleverTap,...).

• Experience in the e-commerce, fin-tech field is a plus.

Mindset:

• A growth mindset, data driven and experiment spirit.

• Careful & detail-oriented to execute precise communication to mass users.

• Have a curiosity to dig insights behind data and apply to daily work. 

• Positive attitude, responsibility and ownership in work.

• Owns an open mind to discuss possibilities and critical thinking to make decisions.

• Possess teamwork spirit and good interpersonal communication.

• Passionate about tech products, especially marketplace & ecommerce

Additional Information

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.