Growth Mobility Senior Strategic Revenue Marketing Manager

About the Team / Role 

Are you a strategic revenue marketing architect with a passion for driving exponential growth in B2B markets? We're seeking a Senior Strategic Revenue Marketing Manager to spearhead the demand generation and growth marketing strategy for WEX's Growth Mobility and Payzer business. This role demands a visionary approach, where you'll not only execute high-impact campaigns but also define the strategic direction for customer-centric revenue growth. You will be the architect of compelling customer testimonial-driven campaigns, identifying and recruiting key customer advocates, and translating their success into powerful market narratives. You will own the full-funnel pipeline strategy, driving significant year-over-year growth, and ensuring seamless alignment between marketing and sales.

How you'll make an impact ​

• Strategic Revenue Ownership: Architect and own the end-to-end revenue marketing strategy, driving significant pipeline growth and revenue generation.

• Impactful Customer Advocacy: Define and lead the strategy for customer testimonial campaigns, transforming customer success into powerful market drivers.

• Data-Driven Innovation: Leverage advanced analytics to optimize marketing performance and drive continuous improvement in customer journeys.

• Cross-Functional Leadership: Serve as a strategic partner to sales and product teams, influencing revenue strategies and driving alignment.

• Strategic Demand Generation & Growth Planning: Develop and implement comprehensive demand generation and growth marketing strategies, driving measurable improvements in pipeline and revenue.

• Customer Storytelling & Advocacy Leadership: Define and execute a strategic customer storytelling program, identifying, recruiting, interviewing, and producing high-impact customer testimonials.

• Full-Funnel Pipeline Ownership & Optimization: Own and manage the marketing pipeline, driving year-over-year growth through strategic campaign development and execution.

• Strategic Sales Enablement & Alignment: Develop and deliver strategic sales enablement resources, ensuring seamless alignment between marketing and sales efforts.

• Advanced Marketing Analytics & Reporting: Develop and leverage advanced analytics frameworks to measure campaign performance, analyze results, and drive data-driven optimization.

• Customer Journey Optimization: Drive continuous optimization of marketing and customer journeys based on performance metrics and strategic customer insights.

• Product/Service Disruption Communications: Develop and execute strategic communication plans during service disruptions, ensuring clear and timely updates to customers.

• Strategic Event Planning & Execution: Lead the strategic planning and execution of sales and marketing events, maximizing ROI and driving lead generation.

• Asset Creation oversight: Define the strategic need and oversee the creation of key marketing assets.

Experience You'll Bring

• Bachelor’s degree in Business, Marketing, or a related field

• 8+ years of progressive B2B marketing experience with a strong focus on demand generation and revenue growth.

• Proven expertise in developing and executing complex, high-impact marketing campaigns.

• Deep understanding of demand generation, lead nurturing, and pipeline management strategies.

• Advanced proficiency in marketing automation tools and CRM systems.

• Exceptional analytical, communication, and interpersonal skills.

• Proven ability to work independently and drive strategic initiatives.

• Demonstrated success in identifying, recruiting, and producing high-impact customer testimonials.

• Strategic thinking and the ability to translate data into actionable revenue growth strategies.

• Ability to influence and collaborate with executive level stakeholders.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $105,000.00 - $140,000.00