Growth Media Consultant, Paid Search

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

Job Summary:
We are seeking a highly motivated and data-driven Consultant to join our growing media team. As a Growth Media Consultant, you will be responsible for managing and optimizing our paid search campaigns across various platforms, with a focus on driving conversions and maximizing ROI. You will play a crucial role in shaping our paid search strategy and contributing to the overall success of our media efforts.

Key Responsibilities:

· Assist in managing all elements of paid search campaigns including keyword research, ad copy development, and campaign creation

· Develop daily and weekly reporting to inform overall performance

· Identify opportunities for testing within advertising platforms

· Conduct in-depth keyword research to identify high-potential search terms

· Create compelling ad copy and identify opportunities for A/B copy testing

· Perform account health maintenance tasks such as weekly search query reports

· Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends

· Drive strong financial performance of budget management focusing in on growth opportunities new business sales and customer lifetime value

· Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance

· Ensure campaign tracking/tagging is implemented to capture all necessary data points

· Ability to work within a group dynamic and provide support on QA efforts as needed

Supervisory Responsibilities:

This job does not have supervisory duties.

Preferred Qualifications:

Education and Experience

· Bachelor's Degree or equivalent experience

· 3 or more years of related experience

· Experience working in high-volume accounts preferred

Certificates, Licenses, Registrations

· Google Ads Certification

· Microsoft Ads Certification

Functional Skills

· Experience working in paid search platforms such as Google and Bing Ads

· Experience with bidding platforms such as Google Search Ads 360, Kenshoo, Marin

· Experience with digital analytics tools such as Adobe Analytics, Google Analytics

· Experience with competitive insight tools such as Adthena and SEMRush

· Budget Management – Forecasting, Financial Reporting & Analysis

· Proficiency in keyword research, ad copywriting, and campaign optimization techniques

· Team player with strong organizational and project management skills

· Ability to think strategically and execute at a tactical level equally well

· Ability to influence decision-making in a highly matrix environment

· Ability to be proactive in opportunities to drive performance

· Advanced communication skills including proficiency in developing and delivering presentations

Skills

Bing Ads, Campaign Optimizations, Google Ads, Keyword Research Analysis, Paid Search Campaigns

Compensation

Compensation offered for this role is $50,400.00 - 88,987.50 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.  

You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live. 

Good Hands. Greater Together.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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