About 21.co Technologies
At 21.co Technologies our mission centers on building scalable bridges into the world of cryptocurrency. By creating DeFi accessibility through traditional financial standards, we bring ourselves one step closer to the equitable financial future we all believe in.
About The Role
We are seeking a highly motivated and experienced Growth Marketing Manager to drive the adoption and growth of technology platform. This role is ideal for a Web 3-native marketer with a proven track record of launching and scaling innovative products from 0 to 1. You will be responsible for developing and executing growth strategies, building community engagement, and driving user acquisition in the rapidly evolving tokenized Bitcoin ecosystem. The ideal candidate has a deep passion for Bitcoin, blockchain technology, and tokenized assets, with a strong understanding of decentralized finance (DeFi) and Web 3 marketing strategies.
Key Responsibilities
- Growth Strategy Development: Design and implement data-driven growth strategies to drive user acquisition, retention, and engagement for our tech platform.
- Product Launches: Lead go-to-market strategies for new features, partnerships, and product iterations, ensuring successful launches from 0 to 1.
- Community Building: Build and nurture a strong, engaged community, leveraging social media, forums, and Web 3 platforms like Discord, Telegram, and Twitter (X).
- Partnerships: Identify and collaborate with key stakeholders, including foundations, DeFi protocols to expand the reach of 21co products.
- Content Creation: Oversee the creation of compelling content (blogs, videos, social media posts, etc.) that educates and excites users about tokenized Bitcoin and its benefits.
- Performance Marketing: Manage paid acquisition campaigns across Web 3 and traditional channels, optimizing for ROI and user growth.
- Analytics and Reporting: Track key metrics, analyze user behavior, and report on campaign performance to inform iterative improvements.
- Web 3 Expertise: Stay ahead of industry trends, emerging technologies, and competitor activities to position 21co as a leader.
Qualifications
- Experience in Web 3: Proven experience (3+ years) in growth marketing, product marketing, or community building within the Web 3, blockchain, or cryptocurrency space.
- Track Record of Success: Demonstrated ability to launch and scale products from 0 to 1, with measurable results in user acquisition and engagement.
- Deep Interest in Bitcoin: Strong passion for Bitcoin, tokenization, and decentralized technologies, with a solid understanding of the Bitcoin and Solana ecosystems.
- Marketing Expertise: Proficiency in growth hacking, performance marketing, and community-driven marketing strategies.
- Analytical Skills: Strong data-driven mindset with experience using analytics tools to measure and optimize campaigns.
- Communication Skills: Exceptional written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
- Collaborative Spirit: Ability to work cross-functionally with product, engineering, and design teams to align marketing efforts with product goals.
- Adaptability: Comfortable working in a fast-paced, dynamic environment with a high degree of autonomy.
- Bonus: Experience with tokenized assets, crypto data products, DeFi protocols, or Bitcoin Layer 2 solutions.
This role is based in New York, and will be expected to work from either our New York office in a hybrid model Monday - Wednesday.
Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $140,000 - $160,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
Top Skills
What We Do
21.co is the world’s leader in providing access to crypto through simple and easy to use products. 21.co is the parent company of 21Shares and Amun, and its mission is to build bridges into the crypto world.
21Shares is the world’s largest issuer of cryptocurrency exchange traded products (ETPs) and is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. 21Shares mission is to make crypto easy.
Amun is a blockchain infrastructure company focused on making purchasing crypto more accessible by offering a suite of tools for passive strategies across major DeFi platforms. Amun’s mission is to simplify your crypto journey.
The company was founded in 2018 by Hany Rashwan and Ophelia Snyder and is a global organization, with offices in Zurich and New York. Cathie Wood, Chief Executive Officer & Chief Investment Officer of ARK Invest is a board member.
Why Work With Us
As a major player in the crypto space, we collectively challenge the status quo every day. We embody our core values by bringing our most daring and humble selves to work every day. We believe in failure, as with failure comes important learnings. We push for individual ownership, as we believe when people own what they do, they are more invested.
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