Growth Marketing Manager, Offline

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San Francisco, CA
Mid level
Healthtech • Telehealth
Customize your weight loss journey: board-certified obesity medicine doctors, nutritionists, and fitness coaches.
The Role
The Growth Marketing Manager will lead offline marketing efforts, manage media strategy and relationships, optimize campaigns, and work with design and analytics teams to achieve customer acquisition goals.
Summary Generated by Built In

$150,000 - $200,000
Full-time / Onsite (5 days/week)

About The Role

Mochi Health is seeking an experienced Growth Marketing Manager (Offline) to own our growth efforts via offline marketing channels. In this role, you will be instrumental in expanding Mochi’s customer outreach efforts in TV (linear & OTT), Streaming Video, Radio, Direct Mail, Streaming Audio, and Podcasts. You’ll work closely with design, product, analytics, and outside vendors to create and execute campaigns. This role reports to Mochi’s Head of Growth. 

The ideal candidate will have a passion for making a positive impact in the healthcare space, a firm foundation in marketing principles, and a track record of success planning, executing, and optimizing offline marketing campaigns, with strong experience overseeing TV commercial production preferred. You’re a self-starter that is comfortable in a quickly changing startup environment.

What You’ll Do

  • Drive all aspects of offline media strategy and execution for the growth team: planning, vendor management, execution, reporting, analytics and optimization, as well partnering with our Design team on advertising planning and development.
  • Achieve numeric conversion goals at or below the target customer acquisition cost against an offline media budget in the $10’s of millions monthly.
  • Collaborate with the rest of the marketing team on integrated campaigns, and a coordinated messaging strategy.
  • Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative or other testing.
  • Manage day to day relationships with offline media vendors and agencies to drive optimal performance.
  • Extract campaign and channel insights and transform them into actionable changes that will drive channel efficiencies and accelerate performance.

Who You Are

  • 3+ years' experience in a performance driven role with a proven track record planning and executing offline media channels with strong experience overseeing TV commercial production preferred
  • Demonstrable experience managing a substantial (>$1m / month) media budget
  • Bias toward action and high velocity of experimentation to develop learning that improve performance
  • Strong quantitative, analytical, and problem-solving skills
  • Excellent communication skills
  • Ability to effectively manage multiple agencies and vendors and hold them accountable for timely and high-quality results
  • A self-starter that is comfortable in a quickly changing startup environment

Life at Mochi 💫

At Mochi, we believe your best work happens when you feel your best—so we’ve designed an environment that fuels your creativity, supports your growth, and makes every day exciting.

✨ Comprehensive Health Coverage Robust medical, dental, and vision insurance to support your health—so you can feel your best, in and out of work.

💰 Financial Security  Plan for your future with a 401(k) plus company matching and fully covered life insurance—because peace of mind matters.

🌴 Time to Recharge  Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive.

🧘 Wellness First  From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority.

🥗 Daily Fuel  Our office is stocked with an unlimited espresso and matcha bar, plus delicious lunch served five days a week. No sad desk lunches here.

🌿 Connection & Community  We value real relationships. From team lunches and office hangs to offsite retreats, we create space to connect and collaborate.

🚀 High-Impact Work  Be part of shaping the future of digital healthcare during an exciting period of growth and innovation.

💸 Competitive Compensation  We offer a top-of-market salary and a generous equity package—because you deserve to share in the upside you help create.

👩‍💻 World-Class Team  Join a team of thoughtful, driven professionals across engineering, product, clinical, operations, and beyond—each bringing excellence and empathy to the table.

💣 Profitable & Explosive Growth – Our growth is like trying to drink from a firehose while riding a rocket, as we commit to decisions that ensure long-term success, stability, and the well-being of our team and customers—all without the constraints of VC funding.

📍 Prime Location  Our vibrant downtown San Francisco HQ is just steps from public transit, great coffee shops, and everything the city has to offer.

The base salary for this full-time position ranges from $150,000 to $200,000, in addition to equity and benefits. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location.

Top Skills

Analytics
Direct Mail
Ott
Podcasts
Radio
Streaming Audio
Streaming Video
Tv
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The Company
HQ: San Francisco, CA
70 Employees
On-site Workplace
Year Founded: 2022

What We Do

We're Mochi Health, a pioneering force in obesity medicine dedicated to building personalized, clinically-backed weight care solutions. We're on a mission to empower patients with one-on-one virtual care and proven pharmaceutical treatments.

We recognize that every body is unique, and believe weight loss plans should be, too.

With over 100 million individuals struggling with obesity and 15 million already using GLP-1 prescriptions, the need for specialized guidance is at an all-time high. We help patients navigate their treatments and achieve lasting success by connecting them with board-certified providers, dietitians, and access to our support team around the clock. Our best-in-class telehealth platform is designed to make care accessible to patients whenever and wherever they need it.

At Mochi Health, we believe that our success is driven by the people we hire. Join us in shaping the future of obesity medicine and transforming the lives of millions of patients.

Why Work With Us

At Mochi, we put our team first, ensuring every voice is heard and every career grows. We move fast, innovate boldly, and make a real impact—without VC constraints. Here, you’ll tackle meaningful healthcare challenges, learn constantly, and have the opportunity to lead. Join us to build something bigger than a job—create a career you’re proud of.

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Mochi Health Offices

OnSite Workspace

All employees work in-person at our beautiful San Francisco office five days a week.

Typical time on-site: None
HQSan Francisco, CA
Kirkland, WA
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