Creative and Campaign Strategy Manager, Growth Marketing

WHO WE ARE 🌍

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

WHО WE'RE LOOKING FOR 🌟

We are searching for a Creative and Campaign Strategy Manager who’s ready to drive our global paid media creative and campaign strategy. Reporting to the Head of Performance Marketing, you’ll play a pivotal role in creating impactful performance marketing initiatives across international markets, ensuring every campaign reaches and resonates with our diverse global audience.

If you're driven by data, obsessed with optimization, and passionate about crafting compelling marketing strategies, we want you on our team!

WHAT YOU'LL DO 🚀

• Create and oversee paid media campaigns from conception to execution, ensuring they align with business objectives and target the right audience segments. Campaigns include but are not limited to evergreen performance marketing, product launches/upgrades, multi-channel brand campaigns, and more.
• Collaborate with our in-house designers, writers, and creatives to drive creative and content strategy optimized for performance marketing channels like Meta, Google, YouTube, and more. Oversee the creation of assets such as videos, graphics, and copy.
• Work closely with our product, UX, and customer success teams to align marketing efforts with customer needs, product updates, and revenue goals.
• Leverage customer data and market research to gain insights into customer behavior and preferences.
• Analyze performance data to evaluate campaign and creative effectiveness, identify trends, and derive optimization insights.
• Create reports and keep key stakeholders updated on campaign progress and impact.
• Keep up with industry trends and incorporate new techniques and technologies into creative strategies, pushing the boundaries of creativity to differentiate the brand in the market.

TO BE SUCCESSFUL IN THIS ROLE 💥

You'll need:

• 5+ years of digital marketing experience, with a proven track record of driving successful performance marketing strategies.
• 3+ years of experience leading multi-channel paid media campaigns with responsibilities for creative optimization.
• Brand and creative strategy experience preferred; ideally targeting creators, influencers, or related verticals.
• Strong analytical skills with a knack for interpreting substantial amounts of data to uncover growth opportunities.
• Strong project management and interpersonal skills.
• Adaptable, proactive, and ready to take on the fast-paced challenges of a growing tech environment.

IT WOULD BE GREAT IF YOU HAVE 🤩

• Experience assisting in the crafting of marketing messages for localized markets.

WHAT WE OFFER 🤗

We care about your growth, well-being, and comfort

• Annual professional development reimbursement.
• Generous time-off policy to balance your work and life.
• Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
• Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.