Growth Marketing Lead

About GPTZero

GPTZero is on a mission to restore trust and transparency on the internet. As the leading AI detection platform, we empower educators, students, journalists, marketers, and writers to navigate the evolving landscape of AI-generated content. With millions of users and institutions relying on us, we’re building a category-defining company at the intersection of AI and information integrity.

Our team comes from high-performing engineering cultures, including Uber, Meta, Amazon, Affirm, and leading AI research labs, including Princeton, Caltech, MILA, and Vector.

Over the past year, growth at GPTZero has been founder-driven— from $2M to $10M+ ARR in <1 year. Now, we’re hiring our founding growth marketer to drive the next chapter from 10 to 100M of ARR. 

What You’ll Own:

• Top-of-funnel growth: You’ll lead the charge on new customer acquisition—from creative campaigns to performance marketing.
  

• Influencer strategy: You’ll collaborate with our TikTok creators (example video) and expand our influencer program.
  

• Agency partnership: You’ll work closely with our elite ad agency (run by the head of growth at DuckDuckGo, that also manages millions of ad-spend for Perplexity) and work with the best in the game.
  

• Toolstack: Leverage the latest AI and marketing tools, launch A/B tests, and constantly experiment to find what works.
  

• Creative meets analytics: Bring together sharp creative instincts with a data-brained mindset to scale what sticks.

You’re a fit if you:

• Have 2–5+ years of experience in growth marketing or performance marketing, preferably at an early-stage, fast-growing startup.

• Know your way around Paid Social, Paid Search, Retargeting, Influencer, Content and Affiliate marketing.

• Are familiar with SEO/SEM strategy, customer lifecycle, and activation flows.

• Live for metrics. Whether it’s Google Analytics, Amplitude, or A/B testing, you make data-backed decisions.

• Think fast, move faster. You're scrappy, high-velocity, and creative to your core.

• Want to own a number—and actually grow it.

Bonus points if you’ve dabbled in:

• Running or scaling video marketing

• CRM and email marketing tools like HubSpot

What You’re Joining:

• One of New York’s fastest-growing startups (from $2M → $10M+ ARR in under a year)

• An elite, in-person team based out of Union Square (33 Irving Pl)

• A company that blends deep tech with a mission to improve the world (AI literacy and integrity)

Benefits

• Growth Mentorship—We’ll invest in top-tier growth mentors and coaches to help you learn and scale. To start, you’ll meet weekly with our growth advisor, Gaurav Vohra (Founding Growth @ Superhuman), for hands-on strategy sessions. You’ll also have unfiltered Slack access to Gaurav to troubleshoot challenges and refine your experiments live.

• Stipend for physical health and wellness (eg. home setup, gym membership, massage, spa, and therapy) 

• Meals fully covered. 

• Semi-annual team retreats (the last three were team skiing in northern Ontario, salsa dancing in Miami beach, and booking out Celine Dion’s former mansion in Montreal)