Growth Marketer

Posted 6 Days Ago
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New York, NY
Senior level
Software
The Role
You will drive growth at Oso by promoting content, running events, improving user experiences, and analyzing marketing funnels. Collaborate closely with leadership to reach developers globally.
Summary Generated by Built In

Old problem, new $25B+ market

Companies like AWS, Stripe, and Twilio have shown that if a technology isn't core to your value proposition, you should offload it. Still, every engineering team builds and rebuilds one piece: authorization—how you control who has access to what in your app. We intend to change that.

We see a world where developers never roll their own authorization again, and instead say, "Just use Oso"—the same way you might say, "Just use Postgres." In doing so, we're creating the $25B+ authorization market.

Why Oso?

We have the lead—in traction, capital, and team.

  • Traction: Oso is used by thousands of companies from startups to the Fortune 500, like Wayfair, Arc, Intercom, Visa, Oxide, Codecademy, Verizon, Productboard, Duolingo, and Jasper.

  • Capital: We’re backed by the world’s best investors, including Sequoia, Felicis, and infrastructure entrepreneurs like Olivier Pomel (Founder, Datadog), Dev Ittycheria (CEO, MongoDB), and Edith Harbaugh (Founder, LaunchDarkly).

  • Team: We’ve spent 5+ years going deep on the domain, meeting with thousands of engineering teams, and solving one of the hardest problems in software. We have two of the best developer go-to-market leaders on earth who have done it before at MongoDB and Snyk.

Why now?

We’re at an inflection point. The opportunity is for you to join now, in a role that’s bigger and different than usual.

What you’ll do

  • Shape the story – You’ll contribute to product marketing, helping to craft the positioning, messaging, and GTM strategy for Oso’s products.

  • Execute our demand gen engine – You’ll design and run campaigns to get Oso in front of developers and decision-makers, driving qualified leads through multi-channel strategies.

  • Educate and inspire – Authorization is a new topic for many developers, and we need your help to bring them into the fold through compelling messaging, content, and thought leadership.

  • Accelerate adoption – You’ll ensure that when developers land on Oso, they understand the value quickly and find a clear path to adoption through optimized landing pages, nurture campaigns, and onboarding flows.

  • Optimize for growth – You’ll experiment relentlessly—testing copy, channels, and strategies to refine and scale what works.

Who you are

  • You’re technical enough to grok developer tools and comfortable engaging with technical audiences.

  • You can simplify complex, technical topics into concise and punchy writing.

  • You’ve owned demand generation and/or product marketing for a B2B SaaS company, ideally one targeting developers.

  • You have a deep understanding of the B2B marketing funnel and how to build effective, scalable campaigns.

  • You know how to experiment, track metrics, and optimize for performance. You care about results over vanity metrics.

  • You’re a builder—comfortable operating in ambiguity and excited to define your own playbook.

Why you might not want to join Oso

We’re a high-ownership environment. You won’t be handed a playbook; you’ll be expected to build it. If you prefer highly structured roles, Oso might not be the right fit. But if you want to own marketing strategy at an inflection point startup, this is it.

Benefits

  • Competitive salary + equity

  • Flexible work options

  • Unlimited PTO

  • Comprehensive healthcare, dental, and vision

  • Mental health support

  • 401(k)

  • Quarterly hackathons (and prizes)

  • Free team lunches every month

  • A chance to build something developers will use every day

The starting salary for this role is between $100,000-$500,000/year. Your exact offer will vary based on a number of factors including experience level, skillset, market location, and balancing internal equity relative to peers at the company.

Oso is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, veteran or disability status.

Top Skills

Analytical Tools
Marketing Tools
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The Company
HQ: New York, New York
78 Employees
On-site Workplace
Year Founded: 2018

What We Do

Authorization is a challenge for everyone, but has been solved by no one. Oso is authorization as a service. It provides abstractions for building and iterating on authorization in your application.

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