Growth Manager

Posted 2 Days Ago
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São Paulo
Hybrid
Senior level
Fintech • Financial Services • Cryptocurrency • NFT • Web3
The Role
Manage user acquisition and optimize campaigns across various platforms in LATAM, focusing on app marketing strategies and data-driven insights to boost retention and conversions.
Summary Generated by Built In

Responsibilities

  • Manage and optimize the user acquisition efforts in alignment with local business objectives and market-specific dynamics across the LATAM.
  • Oversee the planning, execution and optimization of paid acquisition campaigns across channels such as Google Ads, Facebook Ads, Instagram Ads, X, ASA and other relevant platforms
  • Strategic understanding of customer lifetime cycle marketing and CRM to support optimise the onboarding funnel and boost retention 7 under engagement.
  • Develop and implement app marketing strategies to drive app installs, engagement, and conversions, leveraging channels such as in-app advertising, affiliates and mobile ad networks.
  • Conduct market research and competitive analysis to identify growth opportunities, market trends, and competitive threats in each market, with a focus on capturing market potentials and improving market share.
  • Drive continuous improvement in ROAS performance through data-driven insights, A/B testing, and campaign optimization strategies, with a strong funnel conversion concept and experience in full funnel marketing strategy from awareness to conversion.
  • Foster a culture of test & learn within the acquisition team, encouraging experimentation, hypothesis testing, and iterative improvements to acquisition strategies and tactics
  • Manage acquisition budgets effectively across the region, ensuring optimal allocation and alignment with business goals and KPIs.
  • Generate regular performance reports and dashboards to track key metrics, analyze campaign performance, and provide actionable insights to senior leadership, showcasing expertise as T-shaped marketers specializing in paid advertising
  • Collaborate closely with cross-functional teams, including marketing, product, analytics, and finance, to align acquisition strategies with overall business objectives and initiatives, ensuring a cohesive approach to full funnel marketing strategies

Requirements

  • Bachelor's degree in marketing, business, or a related field
  • 6+ years of experience in user acquisition, growth marketing, or digital marketing roles, with a focus on paid acquisition.
  • Proven track record of driving revenue growth and optimizing ROAS across multiple markets, with expertise in capturing market potentials and improving market share.
  • Deep expertise in paid advertising platforms such as Google Ads, Facebook Ads, and other relevant channels, with experience in full funnel marketing strategy from awareness to conversion.
  • Experience with app marketing strategies, including app store optimization (ASO), in-app advertising, and mobile ad networks.
  • Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to senior leadership and cross-functional teams, simply and impactfully.

Life @ Crypto.com

 

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. 

 

 

Are you ready to kickstart your future with us? 

 

Benefits

 

Competitive salary 

Medical insurance package with extended coverage to dependents 

Attractive annual leave entitlement including: birthday, work anniversary

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.  

Work Perks: crypto.com visa card provided upon joining 

 

Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

 

About Crypto.com:

 

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

 

Learn more at https://crypto.com

 

Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

 

Personal data provided by applicants will be used for recruitment purposes only.

 

Top Skills

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The Company
4,266 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.

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