Group Strategy Director

Posted 10 Days Ago
Be an Early Applicant
Madison, WI
Expert/Leader
Agency
The Role
In this role, the Group Strategy Director will lead the strategy team at Planet Propaganda, focusing on developing innovative messaging strategies and comprehensive communications plans. Responsibilities include overseeing team projects, conducting consumer research, writing creative briefs, and guiding the department's growth while participating in agency leadership.
Summary Generated by Built In

Description

Planet Propaganda is looking for a seasoned, creatively-minded, integrated strategic thinker to lead our strategy team.

You’ll bring a passion for solving brand challenges through innovative messaging strategies and first-rate communications plans. This is an opportunity to lead a team of brand strategists / researchers in a wide range of projects, from brand foundation / platform building, to consumer and category research, to creative brief writing, to communications and channel planning. Because we’re a small-but-mighty team at a fiercely independent agency, you’ll be able to mix it up with your group, both overseeing their work, and getting your hands dirty from time to time. This is a chance to affect the future direction of a well-supported and growing department, and nurture a team of talented, ambitious, and kind folks as they take on new challenges. In addition, this position has a seat on our leadership, helping drive new business and agency growth.

Requirements
  • 10+ years of agency experience and/or a strong marketing background
  • Deep experience with digital channels and platforms
  • Exceptional ability to uncover and develop meaningful and actionable insights
  • Background in integrated channel planning: a keen understanding of the B2C customer journey and which strategies and tactics will win during each stage, and how to integrate them into a cohesive campaign
  • Strong managerial experience and ability to nurture and mentor a team
  • Responsible for department direction, profitability, and growth
  • Exceptional presentation-building skills
  • Ability to deliver compelling and persuasive internal and client-facing presentations
  • Equal competency with brand, creative and digital campaign strategy
  • A commitment to high quality work and building positive relationships with all
  • Experience and interest in new business / pitch scenarios
  • Confident and passionate in your areas of expertise
  • An entrepreneurial spirit and desire to push for better solutions and work
Benefits
  • Health and Dental Insurance
  • 401k Plan
  • Flex Spending Accounts
  • Self Managed PTO
  • Maternity/Paternity Leave
  • Remote work and location flexibility
  • American Players Theatre Season Tickets
  • High Noon Saloon Passes
  • Volunteer Hours

Planet is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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The Company
HQ: Madison, WI
27 Employees
On-site Workplace
Year Founded: 1989

What We Do

Planet Propaganda is an independent creative agency that builds legacies for bold brands on the precipice of big things. Founded in 1989 in Madison, WI, Planet serves clients including Duluth Trading Company and J-B Weld, and previously partnered with Jersey Mike's, Jimmy John’s, Intelligentsia Coffee, Smithworks Vodka, Red Wing Shoes, Trek, Gatorade Endurance, and Pancheros Mexican Grill.

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