As a Group Strategy Director, you will lead and inspire your team to deliver purpose-driven, insight-driven strategies that drive exceptional client outcomes. You will oversee the quality and effectiveness of all strategic work across projects and accounts, ensuring alignment with client objectives and industry trends. Your ability to plan and execute complex projects will provide an in-depth understanding of client needs, their competitive landscape, and key industry dynamics. You will be a trusted partner to multidisciplinary teams, from Creative to Technology, and will be expected to communicate your insights and strategies clearly across all levels.
You will:
- Lead and mentor multiple strategy teams to integrate performance marketing into broader business objectives, ensuring long-term ROI
- Drive the development and growth of performance marketing programs, technologies, and opportunities
- Oversee the creation of inter-departmental performance marketing strategies
- Develop scalable frameworks for performance marketing strategies across campaigns, projects, and accounts
- Establish and promote performance marketing best practices, guidelines, and workflows.
- Contribute to the evolution of performance marketing standards across the agency
- Collaborate effectively with senior teams to align multiple projects and initiatives
- Build and maintain strong relationships with external vendors and third-party teams to optimize campaign execution
- Be a key presence on the ground with clients in New York City, driving strategy and innovation while managing expectations and delivering impactful results
You have:
- 7-8 years of experience in CPG performance marketing, with a proven track record of driving measurable results across multiple channels (PPC, SEO, display, social media, etc.)
- Expertise in at least two I&P disciplines (business analysis, qualitative consumer research, web analytics, information architecture), with a well-rounded knowledge of others
- Strong ability to translate complex strategies and insights into clear, persuasive communication for clients, stakeholders, and cross-functional teams
- Excellent relationship-building skills, with a focus on understanding client needs and delivering exceptional marketing campaigns
- Strong analytical skills, with the ability to interpret complex data and make informed decisions to optimize marketing performance
- Proven leadership experience in mentoring and developing high-performing strategy teams within a collaborative, results-oriented environment
- Ability to collaborate with creative teams and subject matter experts to transform insights into compelling, high-impact campaigns
- Experience across ad tech/mar tech platforms (such as Flashtalk, Celtra, Innovid, Omni) with a solid understanding of how these platforms work
- Comfortable engaging with client data platforms, with a high-level understanding of platform integrations and data-driven marketing strategies
- Experience in CPG or hospitality industries is highly preferred
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick/personal days
- Access to online services for families and new parents
- Summer Fridays (off at 3:00 PM local time every Friday)
- 13 Affinity Groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$180,000—$200,000 USD
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
