Group Product Manager, Cards Acquisition Digital Channels

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As a member of the Cards Acquisition team, the Group Product Manager, Cards Acquisition, Digital Channels will be responsible for the development and completion of strategic initiatives for new cards acquisition across all digital channels including cibc.com, paid media, SEO, targeted channels, partnerships, and affiliates. You’ll be making recommendations and developing Cards Acquisition offers, campaigns, and initiatives in digital channels. Responsibilities include managing and implementing key client acquisition and revenue enhancement strategies to maximize cardholder profitability. In addition, ensuring CIBC remains competitive in the marketplace including: managing & monitoring key business metrics (new credit card sales, approval rates, booking rates, activation rates, and utilization rates), optimizing the annual marketing media budget, evaluating and sizing new credit card sales opportunities, and identifying opportunities within existing processes and systems for improvement and optimization. You’ll drive innovation across areas of responsibility, apply expert interpersonal, communication, and problem-solving skills.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

Strategy and Planning – Contribute to long-term strategy for the business in collaboration with the Director and other business leaders. Perform in-depth analysis for the purpose of identifying opportunities, developing strategic proposals and competitive strategies and targets the cards acquisition offering with the objective of improving sales, increasing business revenue and profitability, competitiveness, growing market share and reducing operational costs. Collaborate with internal partners to oversee, communicate, and align business plans and ensure delivery on strategy and plans.  

Leadership - Manage and own final accountability for client acquisition strategic plan and initiatives for all consumer credit card products. Continuously monitor and interpret business results against key performance targets to recommend growth initiatives. Responsible for the overall design, development and implementation of new offer, campaigns, and cards acquisition plans. Accountable for the planning and delivery of enhancements for cards acquisition in digital channels across all client segments. Contribute to the creation of business cases for new initiatives and enhancements.

Relationship Management – Meet business objectives by managing relationships and working effectively with internal and external partners to ensure alignment of cards acquisition strategies being implemented. Partners include Digital, Marketing, Technology, Risk Management, Finance, Legal and Compliance, other lines of businesses, and business partners.

Who you are

• You can demonstrate extensive experience in product management, strategic planning, and project management sufficient to identify, develop, and implement approved initiatives (experience preferably in financial services).  You have strong analytical, problem-solving skills, excellent communication and presentation skills sufficient to prepare and present material to an executive audience. Strong understanding of digital marketing, with a focus on acquisition strategies, SEO, digital advertising platforms, and performance tracking tools is an asset.

• You give meaning to data. You enjoy investigating complex problems, and making sense of information. You're confident in your ability to communicate detailed information in an impactful way.

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.

• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.

• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 25th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Communication, Data Analysis, Digital Marketing, Leadership, Market Research, Presentation Materials, Product Analysis, Product Development, Product Management, Product Planning, Strategic Objectives, Written Presentation