Group Head- Paid media

Company Description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms
 

Job Description

• Work on projects on Paid Media- SEM, Display, Social media on different clients
• Apply line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business.
• Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
•  Setting performance goals and objectives with mentor & supervisor
•  Budgets are spent within daily / monthly limits as assigned
•  Assistance to domain seniors in studying & forecasting market needs, planning & executing product launches and campaigns.
•  Learning & taking up the preparation of the Monthly ,Quarterly & yearly digital performance with various Media & Brand team
•  Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
•  Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines
•  Study competition and recommend /implement changes to gain edge above competition
• Become proficient in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Product Marketing, Keyword Marketing, Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing.

Qualifications

• Excellent interpersonal, communication & presentation skills
• Efficient team player
• Strong Strategic thinking capabilities.
• Exposure on online marketing projects domain pertaining to Paid Media- SEM, Social Media, Display Marketing ,SMO, Google Adwords, would be additional advantage

Additional Information

All your information will be kept confidential according to EEO guidelines.