Group Head- Digital Media Planning

Company Description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Job Description

Job Responsibility:

The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses

· Work with Mid and senior level planning, buying and implementation resources to help deliver superior data based analysis

· Learn line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business.

· Deploy implementation planning on on-going brand campaigns

· Application of tools on strategy & implementation

· Help create better understanding of consumers, category and competition for both ongoing and prospective clients/brands

· Devising media plans in synergy with the marketing strategy of the brands

· Pre & Post Evaluation of the Media Campaigns

· Ensuring daily & ad-hoc works as per client requirements

· Client Servicing & vendor Management

Qualifications

§ Loyalty & Stability; Excellent interpersonal, communication & presentation skills

• Be a self-starter who can work independently as well as part of a team
• Critical thinker who can present complex concepts, media recommendations and data results in a clear and effective manner
• Ability to manage multiple priorities in an ever-changing environment and meet tight deadlines
• Strong written and verbal communication, organization, negotiation and troubleshooting skills

§ Excellent interpersonal, communication & presentation skills

§ Strong client facing and project management skills