Group Head (Copy)

Job Description

SO WHAT’S THE GIG?

A Group Head Copywriter in a dynamic and diverse team of creatives that serve all aspects of the creative requirements for Distell’s regional portfolio of brands. Your gig will be to craft exceptional creative work that will help grow and nudge Distell’s portfolio of incredible brands forward with particular focus on digital excellence and platform best practice. 

No industry is better positioned to create innovative ideas and executions as that of the drinks industry and with the explosion of e-commerce and social media, it is an exciting time to be involved with this space.

As a unit within the Saatchi & Saatchi offering, The Power of One team of which you will be an associate, is designed to integrate the many facets of a campaign ask (Planning, Creative, PR, Analytics and Deployment) and our opportunity is to make this process as efficient and as beneficial to the idea as possible. You will be involved with all aspects of the journey of an idea from start to finish. The role specifically involves acting as a support to the Executive Creative Director (ECD) in the daily functioning and fulfilment of the responsibilities of the creative department.

Responsibilities (include but are not limited to):

• Develop and execute outstanding work across ATL/BTL/Social and Digital
• Understand the client’s strategy and business context, and always aim to do work that performs.
• Work closely with multi-discipline team members to generate concepts to fulfil the client’s brief
• Work collaboratively with planning and client service department under the direction of the ECD
• On a daily basis, report and update the status of jobs and issues to the ECD
• Present concepts (internally and to clients)
• Build strong collaborative relationship with the team, partners and clients
• Timeous execution of work against scheduled deadlines by the traffic manager
• Accountable for checking all content, ensuring the highest standard of concept and execution
• Work on several campaigns at once, sometimes under pressure and often to tight deadlines
• Cast actors for TV, Content, Radio, and listening to voice and video auditions
• Visit and assess locations for potential shoots
• Write and brief production documents to the relevant production departments
• Have an opinion on the effectiveness of competitor advertising campaigns
• Contribute to proactivity and innovative thinking on brands within the portfolio
• Assist with pitches, awards and new business presentations as required
• Push the idea and executional craft to make the work shine
• Mentor junior/mid-level writers within the department
• Attend reviews and guide copy

Qualifications

Requirements / Experience / Skills

• A tertiary qualification in Copywriting/Advertising
• Minimum 8 years experience as a Copywriter in an Advertising Agency
• A command of all facets of writing for advertising (i.e. TTL/BTL, Social and Digital)
• A good command of the English language 
• Venac is essential (verbal and written)
• Firm grasp of writing for channel with a special focus on social platforms
• Strong presentation skills
• A proven track record and awarded integrated portfolio
• Being able to craft clear, persuasive, original, highly creative and imaginative copy
• An eye for detail and excellence

Additional Information

Personality Attributes

• Team player with the ability to work independently 
• Ability to work well in a highly pressurized, fast-paced environment
• Curious, imaginative creative mind 
• Meticulous with attention to detail
• Self-starter who can inspire others
• Resilient
• Confident
• Proactive
• Accountable
• Solution and deadline driven
• A “can do” attitude and willing to go the extra mile
• Other:
  • Flexible to work beyond normal office hours (overtime - if and when required)
  • Comfortable to work on alcohol brands

Candidates must please submit a concise CV and a link to an online porti (i.e. Behance / Wixsite etc.). Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.

Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to candidates from designated groups.