Group & Events Sales Manager

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Meow Wolf opens portals of possibility. Come as you are! 

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration.  Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.  

We share a strong commitment to Belonging through our values of: 

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.

• Provocative Playfulness:  We celebrate the unexpected because it is the doorway to discovery.

• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.

• Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.

• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description:

The Group & Events Sales Manager reports to the National Senior Director of Private Events and is responsible for sales, channels, strategic initiatives, relations and support within the corporate, association and social group segments.  The Group &  Events Sales Manager will collaborate with internal and external partners to provide sales tools, marketing materials, resources, metrics and analysis in order to drive occupancy, revenue and achieve strategic goals.  This role serves as a key member of the Marketing and Sales Team, interfacing with stakeholders and multiple internal and external partners.   

Key Responsibilities:
Private Event Sales & Revenue Generation:

• Drive private event bookings to meet or exceed revenue goals for Meow Wolf Houston.

• Identify and develop new sales opportunities within corporate, social, and association segments.

• Build and maintain relationships with high-value clients, event planners, and decision-makers to drive repeat business and referrals.

• Partner with leadership to create exclusive private event offerings and add-ons to attract diverse clientele.

• Proactively solicit, secure, and manage private event bookings to optimize space utilization and maximize revenue.

• Solicit and secure corporate, association, and social events by following proper booking procedures to create equitable, clear contracts, event orders, and invoices.

​Sales Strategy & Collaboration:

• Work closely with internal teams, including Operations, Marketing, and Events, to deliver seamless private event experiences.

• Collaborate with the National Senior Director of Private Events to develop strategic initiatives that grow the private event business.

• Ensure all sales efforts align with Meow Wolf's brand standards and exceed client expectations.

• Utilize CRM tools (e.g., TripleSeat) to manage leads, track progress, and generate performance reports.

• Provide regular analysis of sales trends, opportunities, and pipeline activity to inform strategic decision-making.

• Work with internal partners to create add-on experiences to drive revenue and satisfy market demands.

​Client Relationship Management:

• Act as the primary point of contact for private event clients, providing exceptional service throughout the sales and event planning process.

• Conduct site tours and presentations to showcase event spaces and offerings to prospective clients.

• Manage contracts, invoicing, and payment processes to ensure a smooth client experience.

• Continually manage expectations of partners, senior management, and internal departments through clear, concise communication and reporting.

Industry Engagement & Partner Relations:

• Cultivate relationships with industry partners, including Destination Management Companies (DMCs), CVBs, and hotels, to drive private event sales.

• Represent Meow Wolf at industry events, familiarization trips, and networking opportunities to promote private event capabilities and establish new partnerships.

• Develop and evolve vendor relationships within the events community to maintain the highest quality partner offerings for event clients.

Sales Operations & Reporting:

• Oversee administrative needs for private events, including calendar management, contracts, holds, and follow-ups.

• Provide clear and concise communication to stakeholders to ensure all private event details are executed flawlessly.

• Continually monitor sales metrics and provide actionable insights to improve performance and drive growth.

• Deliver regular reports of sales calls, pipeline, and sales pace, including analysis and evaluation of KPIs and ROI to meet revenue goals.

Event Coordination Support:

• Coordinate logistics for confirmed private events, ensuring exceptional client communication and satisfaction.

• Oversee post-event follow-ups, including gathering feedback, processing invoices, and generating repeat business opportunities.

• Manage administrative needs for events, including placing holds, updating internal calendars, managing contracts, and processing payments.

• Lead and coordinate private event operations as needed.

Marketing & Brand Awareness:

• Promote awareness of Meow Wolf Houston through formal presentations and personal sales calls while ensuring Meow Wolf brand values, culture, and artistic vision are top of mind.

• Research and monitor Meow Wolf brand representation on all distribution channels and listings to maintain optimal brand standards and content. Ensure content is accurate and updated in a timely manner as additions/changes are made.

Other Duties:

• Support onsite and offsite sales initiatives, activations, and promotions throughout the year.

• Perform other related duties as assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.      

To be successful in this role: 

• Flexible and able to make changes quickly, efficiently and effectively as needed. 

• Self-motivated and patient with yourself and others 

• Must be receptive to direction and perform well within a team environment.

• Able to assist in the management of multiple tasks and possess the intuition to make calm, solution-driven decisions in a fast-paced work environment. 

• Creative problem-solving skills 

• Excellent oral and written communication skills

• Excellent organizational skills with a storing attention to detail.   

• Adaptable to changing needs and possess the ability to take on new tasks.

• Ability to handle sensitive tasks accurately and confidentially.

• Computer savvy and capable of learning new computer programs.

• Discreet and professional when handling sensitive information.  Must maintain the highest degree of confidentiality. 

Required Qualifications: 

• 4 + years experience in the venue, hotel or affiliated industry.  

• Giving in person multimedia presentations to groups of 5 +.

• Experience with tight and aggressive deadlines and ability to close business deals.

• Experience managing multiple channels and initiatives simultaneously.  

Desired Qualifications 

• Local relationships in channels outlined including, local arts districts, Chambers of Commerce and Houston arts and venues. 

• Participation in Meetings and Events industry professional associations; i.e.MPI, NACE, ILEA, etc. 

• Meetings and Events industry professional designations; i.e. CMP, CSEP, CPCE or CMM. 

Work Environment: 

This job operates in a variety of professional office, tradeshow and home environments.  Occasional work in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines and small and/or enclosed spaces.  

Physical Demands: 

• Moving in different positions to accomplish tasks in various environments including tight and confined spaces.

• Remaining a stationary position for prolonged periods.

• Repeating motions that may include the wrists, hands and/or fingers

• Positioning or moving objects up to 20 pounds

Work Schedule: 

This is a full time position, and hours of work and days are primarily Monday through Friday, during traditional business hours.  Occasional evenings and weekend work will be required as job duties demand.  

 
Desired Characteristics and Qualities for all Team Members: 

• Embrace and exemplify Meow Wolf Culture. 

• Be enthusiastic about work and creating a transcendental guest experience. 

• Listen and communicate with compassion and positivity. 

• Demonstrate flexibility and receptiveness to change. 

• Willing to work outside the comfort zone to assist guests or fellow team members. 

• Maintain professional courtesy and behavior at all times. 

• Be a “People Person” - friendly, understanding, compassionate, and positive. 

Supervisory Responsibility: 

Supervisory responsibilities as assigned. 

Travel: 

Occasional overnight travel to attend trade shows and the like with be necessary

Other Duties: 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION:  Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.  

• Medical Insurance options: PPO & HSA

• Dental & Vision Insurance

• 401k Retirement Plan

• Company Paid Life Insurance Policy & Long-Term Disability Coverage

• Voluntary Short-term Disability & Critical Illness Policies

• Company Paid Employee Assistance Program

• Paid Parental Leave for 12 weeks

• Discount off Meow Wolf Gift Shop Merch

• Admission to Meow Wolf attractions for employees and guests

Please visit www.meowwolf.com/careers for more information.