Graphics & Creative Strategy Manager

At TTI, people come for the opportunity and stay for the culture!

Graphics & Creative Strategy Manager
Techtronic Industries Inc. | Milwaukee®
Full-Time | Permanent | Toronto, ON

Job Description:

About TTI Canada

Are you ready to lead the way in shaping an empowering work environment with a global leader in power tools, accessories and hand tools? At TTI, we are known for our innovative products, world-class brands, and an unrelenting commitment to operational excellence. With iconic brands like Milwaukee® we’re not just about delivering outstanding performance but also about creating exceptional development for our people. If you’re passionate about building your career in a dynamic, fast-paced environment, we want to hear from you! At TTI, culture drives performance, and it’s at the heart of everything we do. We are fast, innovative, and constantly evolving but above all, we’re a team that celebrates success together. We reward creative thinking and encourage your self development. Join us in driving a culture that supports sustainability, growth, and leadership.

With our Milwaukee team, we seek passionate, driven individuals to elevate our brand. Our culture is built on respect, integrity, and social responsibility, with our people at the core of our success. Whether you’re starting out or bringing years of experience, we support your growth. Here, you’ll be empowered to take ownership, drive innovation, and make an impact. Milwaukee is more than a workplace, it’s where careers accelerate, and potential is unlocked.

Position Description

The Graphics & Creative Strategy Manager plays a key role in developing and executing Milwaukee Tool Canada’s visual identity across all customer touchpoints. This role leads the creation of campaign assets, motion graphics, and 3D renders, ensuring all creative work reinforces the brand while pushing visual boundaries. The ideal candidate combines deep technical design expertise with creative vision and has experience leading both in-house designers and external agencies. This role is perfect for a high-performing creative who thrives in a fast-paced environment, values collaboration and is eager to grow their impact through compelling brand visuals and creative leadership.

What You Will Do
 

Creative Direction & Brand Leadership

• Own and drive the national creative direction and brand design system for Milwaukee Tool Canada

• Translate brand and marketing strategies into compelling visuals for product launches, in-store displays and digital campaigns

• Maintain consistency across all creative outputs while driving innovation and evolving the brand expression

• Lead end-to-end creative execution - from concept development to UX/UI delivery for digital and e-commerce platforms

Team & Partner Leadership

• Lead and coach in-house designers while managing multiple external creative agencies and production vendors as seamless extensions of the team

• Shape and scale a feedback-driven, high-performance creative culture that influences how brand and visual standards are upheld across cross-functional teams and agency partners

Executional Design & Production Oversight

• Contribute directly to high-impact design work, including motion graphics, 3D renders, layouts and visual storytelling

• Oversee the full production lifecycle of creative assets across print, digital, social, merchandising, and video - ensuring every deliverable is on time, on brand and flawlessly executed

• Manage logistics, timelines and workflow across a high volume of projects, balancing speed and accuracy while coordinating with internal teams and external vendors

Creative Innovation & Trends

• Stay ahead of industry trends, tools, and AI advancements to enhance team workflows and elevate design standards

• Champion the adoption of new design formats and storytelling techniques that resonate with trades and retail audiences

• Drive creative evolution by integrating modern approaches that keep the brand fresh, relevant and competitive

What You Will Bring 

• A University degree (or the equivalent level of post-secondary education) in Graphic Design, Fine Arts, Visual Communications or a related field

• 6+ years of experience in graphic design, visual communications, or brand creative roles – agency or brand-side

• Minimum 2–3 years of creative leadership experience, with proven ability to lead teams and external partners through high-volume, multi-channel design work

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)

• Experience with 3D rendering tools (e.g., KeyShot, Cinema 4D) and motion graphic design

• A strong portfolio that demonstrates creative excellence across campaign, digital, and retail environments

• Strong understanding of UI/UX and digital platforms, with the ability to design for a variety of channels and devices

• Knowledge of the full multimedia production process, from concept through to final output (print, digital, video)

• Curiosity and commitment to staying up to date on design trends, creative tools, and AI innovations to optimize workflow and output

• Strong knowledge of the multimedia Production Process – print, digital and creative development

• Exceptional verbal and written communication, critical thinking and effective problem-solving skills

What You Will Benefit From

• Extensive health benefits, including vision and dental care

• Retirement Savings Plan with Employer Matching Contributions

• Competitive Base Salary

• Company vehicle, iPhone, and laptop

• Paid time off and employee discount programs

• Annual $500 Wellness Program allowance

Visit our: Company Website, LinkedIn and Instagram today

Diversity, equity, and inclusion are at the core of our values at TTI. Because of our commitment to a multicultural and inclusive workplace, our people are our competitive advantage. We foster an inclusive environment where diversity is valued and where all employees feel safe to contribute their ideas, share their experiences, and represent their diverse backgrounds to innovate and solve complex problems as one team. We actively support and accommodate the diverse needs of our team, creating an empowering space where everyone can thrive.