Global Marketing Senior Specialist - Sports

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Job Description

Are you a strategic thinker with a flair for creativity and a deep passion for sports? We are looking for a Global Marketing Senior Specialist to lead our marketing initiatives, develop high-impact campaigns, and drive audience engagement across channels. This is your opportunity to play a pivotal role in shaping our global marketing strategy, working closely with diverse teams to amplify our brand and elevate results.

If you thrive in collaboration, excel in managing multiple priorities, and are ready to make a difference through innovative marketing solutions, we want you on our team!

Key Responsibilities

1. Cross-Channel Campaign Management

• Translate commercial goals in strategic marketing initiatives to generate demand

• Plan, develop, and execute integrated marketing campaigns across digital, social media, email, and offline channels.

• Identify content opportunities in various formats (e.g., videos, blogs, webinars) to engage audiences and strengthen brand presence.

• Implement strategies that attract, nurture, and convert leads into loyal customers.

2. Events Strategy & Collaboration

• Partner with the Events Manager to produce seamless, on-brand messaging for trade shows and company-led events.

• Oversee content creation and marketing for events to align with overall campaign goals.

3. Stakeholder Collaboration

• Build and maintain strong relationships with internal teams, external partners, and vendors to ensure the successful execution of marketing initiatives.

• Align marketing efforts with sales and channel owners to optimize results.

4. Data-Driven Optimization

• Monitor and analyze performance metrics (KPIs) to evaluate campaign effectiveness.

• Translate insights into actionable recommendations, continually refining and optimizing marketing strategies.

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).

• Strong passion for sports (required).

• Proven ability to work collaboratively with cross-functional teams and stakeholders.

Experience

• 4-5 years of hands-on experience in marketing or related fields.

• Success in managing cross-channel campaigns from ideation to execution and reporting (required)

• Experience in B2B marketing (required)

• Strong copywriting skills across digital channels (e.g., social media, email, web, and product messaging).

Skills & Competencies

• Exceptional creativity with a results-driven mindset.

• Strong analytical skills with the ability to interpret data and inform strategy.

• Excellent communication and interpersonal skills.

• Adept at managing multiple projects in fast-paced, dynamic environments.

• Resourceful, adaptable, and proactive in problem-solving.

Why Join Us?

Be part of a team that lives and breathes sports. At our organization, you'll find a culture of collaboration, innovation, and purpose. We empower our employees to take ownership, challenge norms, and grow in a supportive environment.

Are you ready to lead the charge in global marketing and make your mark in the sports world? Apply today and help us shape the future of marketing!

Additional Information